Micha impossible

Busker makes a mint

Tic Tac has moved on from its “refreshing little lifts” tag line and has started making a bit of noise (literally) in the music space. A few months ago we highlighted a fairly major download giveaway with Sony BMG, and now the mint brand is taking a more quirky viral approach to its musical offerings. Tic Tac is sponsoring Micha Albacow, a 16-year-old boy from Uzbekistan, who does a mean line in mint based busking.

Micha – with Tic Tac boxes strapped to his shoes – invites the public to help him create a musical performance with the assistance of various Tic Tac-based instruments. He’s coming to a city near you soon – you have been pre-warned.

Micha’s accompanying website offers up a Tic Tac Flute styled variant on the Guitar Hero phenomenon, and a free ringtone download. It also features a breakdown of the various Tic Tac-based instruments Micha uses. Our personal favourite is the ‘Crazy Cymbal Machine’ which utilises 8,000 Tic Tacs.

http://www.tictacmicha.com/