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	<title>Comments on: Upfront marketing</title>
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	<description>Business Perspective on Brands, Bands and Fans</description>
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		<title>By: Brands Bands Fans &#187; Underneath your clothes</title>
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		<dc:creator>Brands Bands Fans &#187; Underneath your clothes</dc:creator>
		<pubDate>Thu, 18 Mar 2010 20:44:51 +0000</pubDate>
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		<description>[...] This is notably not the first time this route has been used by an underwear brand. The Vassarette US underwear company created an  all female rock group (The Vassarettes) who performed live in their underwear last year. [...]</description>
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