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Especially for Asia

October 24, 2007

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Kylie goes Mandopop

What?: In a targeted country-specific marketing move, Kylie Minogue has recorded a duet with Taiwanese Mandopop singer Jolin Tsai especially for the Asian edition of her upcoming album. Tsai, also signed to EMI, is currently the biggest star in the Mandarin music market and has been a major Pepsi brand ambassador, staring in the ‘Lord of the Drinks’ commercial in 2005.

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