AD Guru to speak at MIDEM

Exploding vending machines optional

What?: Kevin Roberts, CEO of creative ideas company Saatchi & Saatchi –responsible for a team of 7000 people across 83 countries – will deliver a keynote speech at MIDEM, the international music industry trade show, in January. Roberts has worked with Mary Quant, been a CEO of Pepsi and once took a machine-gun to a coke vending machine.

www.midem.com
www.saatchikevin.com