Ring my Mel

Spice Girl breaks record

What?: Mel B went to Toronto recently to break the world record for the most mobile phones ringing simultaneously, part of the Spice girl’s endorsement of Virgin Mobile. One Virgin representative said to the crowd of bewildered onlookers, “Remember, this record will be the pride of the city, the pride of the country”. I’m DNA testing this campaign and I hope it’s not one of mine.

www.virginmobile.ca