Born to run

The gig race is on

Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies  – all aimed at a younger 18-24-year-old audience than its mainline brand – Born is setting a ‘Gig Race’ challenge.  Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. The eventual winner will walk away with £1,000 of Born by Ted Baker clothing and possibly a Guinness World Record for the most gigs attended in one week. As well as that Born has two tickets for his year’s sold out Bestival music event, featuring Kraftwerk, Lily Allen, Fleet Foxes and Massive Attack, to give away.

If you think you have what it takes to tackle this musical triathlon, then you can sign up via the link below.

www.bornbytedbaker.com

http://twitter.com/bornbytedbaker