Magic Pixie dust
December 4, 2009
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Mama do endorsements
Pixie Lott is busy racking up some major endorsement alignments as she proves to be a hot commodity among a number of varied brands. One of Pixie Lott’s most recent endorsements saw her become the face of Nokia’s new Illuvial Pink collection, designed exclusively for The Carphone Warehouse. ”I spend loads of time on my mobile, so it’s important to me that it looks good. The phones in the range all look fab – they’re stylish and yet still girlie,” said the singer, highlighting the obvious draw to brands wishing to align with the credible, young and down to earth artist.
As part of the campaign a special meet and greet competition with the singer was held in-store at the Carphone Warehouse on Oxford St. Footage of her exclusive stripped down acoustic set – where she performed her singles ‘Mamma Do’ , ‘ Boys and Girls’ and ‘Cry Me Out’ - can be seen below, as well as some fan reactions and comments.
The young singer recently fronted the Casio Baby-G campaign – which saw her acquiring her own branded private jet, as she flew competition winners out to a private concert. Plus while she was away, in order to make more of those endorsements, she effectively cloned herself, appearing in hologram form to promote Orange’s pay-as-you-go Monkey music service across UK shopping malls. In another mobile led move she was one of a handful of faces endorsing the priority ticketing service offered for 02 customers at The 02.
In addition the 18-year-old is also making a move into the fashion world collaborating on a limited edition t-shirt for Moschino, especially customised by the artist. Plus Pixie also teamed up with high street retailer River Island on their ‘T’s For The Trust campaign‘ which saw her helping to create a t-shirt which will be sold in aid of youth charity The Prince’s Trust.
The singer has also pushed endorsements for the gaming community, having recently fronted a Guinness World record attempt as part of the UK push for Guitar Hero 5, as well as promoting the EA game Sims 3 by recording her song ‘Mama Do’ in Simlish (something Lily Allen had undertaken previously).
On top of that she’s one of a number of artists earmarked in the high profile promotional push for MySpace Music’s launch in the UK.
I’m tempted to say she has a ‘lott’ on her plate.
But I won’t.
[...] acts – who performed at the launch event – has spent the last year racking up a string of endorsement deals (Nokia, Casio, Guitar Hero, River Island, EA, Orange, O2, and MySpace – to name just a few). Even [...]
[...] who walked away with nothing from her three nominations – has also racked up a wealth of brand alignments in the last year (Nokia, Casio, Guitar Hero, River Island, EA, Orange, O2, and MySpace – to [...]