Artist Brand Affinity

Match making made easy

What?: There are lots of artists looking for lucrative opportunities though brand involvement, but just how do you ensure a brand alignment is going to reap the rewards you desire? Do you just close your eyes and stick a pin in the brand map? Is it all about the ‘cold hard sell’? Well, no. There is a better way.

Effective artist/brand partnerships deliver positive associations – which help generate enormous financial and promotional benefits. With this in mind FRUKT – the world’s leading music marketing and strategy agency – has devised Artist Brand AffinityTM. The new product provides a fit between artists and brands, delivered in a language that both parties understand. Artist Brand Affinity™ enables record labels, agencies and publishers to easily identify potential endorsement and sponsorship opportunities.

So what?: Brands are important for artists, labels and publishers, and never more so than in the current climate. However, is a haircare range right for Amy Winehouse? Which beer brand (if any) is suitable for Hard-Fi and is Victoria’s Secret really the right fit for the Spice Girls? Artist Brand Affinity™ makes these decisions that much easier, dutifully researched and presented in a style that cuts through the rhetoric to the questions that really matter. It makes it easier for you to speak to brands – and importantly, easier for them to listen to you.

Find your perfect brand match today.

Contact: ArtistBrandAffinity@fruktmusic.com to find out more.