Comments on: In the drink http://www.brandsbandsfans.com/archives/147 Business Perspective on Brands, Bands and Fans Wed, 01 Dec 2010 11:34:38 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Curtis James http://www.brandsbandsfans.com/archives/147/comment-page-1#comment-22 Curtis James Tue, 22 Jan 2008 12:04:53 +0000 http://staging.brandsbandsfans.com/archives/147#comment-22 <p>I completely agree with Giles. I’m so bored of beer brands throwing money at acts or existing online stuff.</p> <p>I’ve been working on a music thing with a pretty big beer brand for the past 5 years and it’s a struggle to see past the “blow a load of money on one big event” ideas. It’s an even bigger struggle to get them to realise what they could do with all that content they could be creating from those events and how it could be used locally as well as globally.</p> I completely agree with Giles. I’m so bored of beer brands throwing money at acts or existing online stuff.

I’ve been working on a music thing with a pretty big beer brand for the past 5 years and it’s a struggle to see past the “blow a load of money on one big event” ideas. It’s an even bigger struggle to get them to realise what they could do with all that content they could be creating from those events and how it could be used locally as well as globally.

]]> By: Sanj http://www.brandsbandsfans.com/archives/147/comment-page-1#comment-21 Sanj Thu, 03 Jan 2008 18:57:30 +0000 http://staging.brandsbandsfans.com/archives/147#comment-21 <p>Its a great concept! My band The Pali Gap were chosen by Red Stripe Beer in the UK for their promotion 2007 which included free downloads of our music. Great marketing for music and beer!! www.myspace.com/thepaligap</p> Its a great concept! My band The Pali Gap were chosen by Red Stripe Beer in the UK for their promotion 2007 which included free downloads of our music. Great marketing for music and beer!! http://www.myspace.com/thepaligap

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