Daft Vader
February 1, 2010
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The empire sneaks back
There is an interesting meld of genres in this recent adidas commercial, which promotes a new line of Star Wars branded footwear in the style of its ‘House Party’ campaign commercial from 2008. The ad features David Beckham and Darth Vader alongside musicians such as Snoop Dogg and Daft Punk. It also utilises a new remix of the Imperial March – Darth Vader’s entrance tune. The accompanying footwear will feature an Augmented Reality code on the shoe tongue which will unlock both a Star Wars game and a music game when placed in front of a web cam.
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