Lady Paparazzi

Developing a brand partnership

Lady Gaga is shaking it like a Polaroid picture in 2010. The quirky singer has inked a multi-year strategic partnership with PLR IP Holdings, LLC, owners of the Polaroid brand. Under the deal the singer will take up the role of creative director for a specialty line of Polaroid Imaging products. (As Gwen Stefani did for HP and Avril Lavigne did with Canon). “Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings.

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