China: Music & Brands

Forthcoming…

Everyone’s talking about BRIC (Brazil, Russia, India, China) and the bounty that awaits us in these foreign lands… the big tech brands are trying to figure out how they can create solutions to the challenges that geographical scale and remoteness create with innovative programmes including getting entire villages to share phones – while the FMCG guys are trying to find ways to get new markets to wear their Western denim.

So next week I shall be reporting live from China as part of a British Council trade mission for young entrepreneurs from the UK. We’ll be meeting local music and entertainment businesses to get a better understanding of the opportunities there. With 1.3 billion people, and a low migration rate – it’s a market that’s growing, and ad spend is set to bounce back strongly this year according to Aegis predictions.

While I’m there I’ll obvious settle the Google spats with the Chinese government too… all in a days work.