The Break-Up

“The agency said you would love everything I did”

What?: An interesting video clip that highlights the tenuous relationship between advertisers and consumers.

She is a consumer. He is an advertiser.
All she wants is genuine affection. All she gets is loyalty reduction.

The Break-Up is being run by Microsoft Digital Solutions (created by Geert Desager and Stef Selfslagh of Belgian agency OpenHere) with more clips in the pipeline. The movie is being used as a draw in to their services, with the intention of placing the company “in the center of this dialogue between advertisers and consumers”.

Watch the video here