Number of the beast

What?: Bryan Adams has a Spinal Tap moment and takes his marketing campaign ‘one louder’. He will play gigs in 11 countries in just 11 days in order to promote his forthcoming 11th studio album, entitled 11. Lets just hope this campaign’s number isn’t up, and that in 11 weeks you won’t be able to buy it at the 7/11 for 11p.

www.bryanadams.com