All the world’s a stage

What?: Lastminute.com promotes its half-price theatre tickets by hijacking Stanstead Airport in London with 14 undercover actors. From simple beginnings, a fully-fledged mini-musical (based around the plight of a vending machine) ensues. The idea is ’borrowed’ from Improv Anywhere who did it two years ago. Plus, you’d be forgiven for thinking it was advertising Walker’s crisps right up until the end.

www.lastminute.com