Work, rest, play music

What?: Kit Kat has Girls Aloud, but Mars now has a whole radio show thanks to a tie-in with MySpace. MySpace Mars Planets Radio will be user-interactive, inviting bands and would-be presenters onboard. Plus it will offers up a month’s free chocolate in a competition. If Cheryl Cole and co. were promoting low-cal snacking, this campaign simply wants you to gorge yourself.

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