You say godbye, Motorola says Hello
May 21, 2008
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What?: Asian pop star Jay Chou made an appearance at the Hong Kong International Airport last year, enabling travelers to “Say Goodbye” to loved ones via their mobiles. Motorola showcased its new RAZR handset with messages broadcast on giant video screens, and users received personal messages and exclusive content. A viral suitcase well packed for international traction.
[...] social sharing can be seen in the 2008 tie up with Asian pop star Jay Chou. Part of the endorsement campaign, which ran in the Hong Kong International Airport, pushed the RAZR handset by inviting users (via a [...]