A killer campaign
June 26, 2008

What?: Universal has had to retract its Gotchagram promotion for Ashanti’s single, ‘The Way That I Love You’, over allegations of glorifying violence. The e-card campaign generated a fake murder news report and let users decide the choice of weapons used to avenge love cheats – ranging from knife, guillotine, and sledgehammer. Cheryl Cole has been spotted at her local hardware store as a result.



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