Write for your right to party
July 11, 2008
Blagging by blogging
What?: Brands are sending fans to festivals, notebooks in hand:
A new Vodafone MySpace music community offers up the chance to become part of an MTV show. Users must upload a photo and video review of their favourite recent gig experience to the Vodafone Music Reporter community to win.
Tuborg lager has partnered up with Vice magazine to offer one reader the chance to tour the UK’s festivals and blog about their experiences. The site warns, however, that “if you get smashed, and pass out and do not remember anything, you will definitely suck at this”.
The Off-Guard Gigs is a new campaign from Right Guard deodorant based around a series of music gigs held in a vintage VW camper van. Selected winners will interview bands, creating content for the Yahoo! website.
So what?: It’s a sobering realisation as editor of this newsletter to find out that brands are essentially now giving away your day job as a prize. In an age of uncertainty surrounding actual bands, suddenly presenting and reporting on music seems a more aspirational goal. In a celebrity gossip-dominated world, it seems only natural that brands will move from Battle Of The Bands promotions to more rounded
musical involvement competitions. In this day and age, being anything from the band’s photographer to roadie seems more appealing than attempting the uphill struggle of flogging an actual album.
“Despite its penchant for exclamation, even Yahoo! can’t seem to summon up much excitement for the Right Guard concept. Happily, the Vice/Tuborg promotion suggests that there may still be people out there who believe music journalism to be a glamourous career option. Make sure the winner signs up to the NUJ.”
James Poletti, Associate Director Of Activation, FRUKT
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