Dell saves you a spot in the sun

What?: Visitors to parks and beaches across the US over the weekend found themselves collectively staring at 15,000 giant towels. However, this wasn’t early-morning tourists stealing the best spot; this was a marketing effort from Dell to promote its Summer Rocks Sweepstakes. The sweepstakes will offer up 10 pairs of tickets to the Austin City Limits Music Festival in Dell’s hometown - one of six music festivals that are part of the Dell Summer Rocks Tour.

http://www.delllounge.com/summerrocks/