Slice of the action

Deep bass pizza

Customers ordering any Tuscani Pasta, WingStreet Wings or any other Pizza Hut special online between the 5th November and 27th December are set to receive 75 free downloads in association with digital music retailer eMusic. Visitors can pick 25 free promotional songs from a special Pizza Hut playlist as well as any 50 songs from eMusic’s extensive 4M strong catalogue (as part of a 14-day free trial of eMusic). The songs are all DRM-Free, meaning they are restriction free and will play on all MP3 players and can be shared with friends.
“The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural fit,” said VP Bob Kraut of Marketing Communications at Pizza Hut.

So what?: What is it with fast food and music? KFC is all over Guitar Hero at the moment and now Pizza Hut (or is it Pasta Hut these days?) is getting in on the game. Go back ten years and this campaign would have been like the pizza moped boy pitching up on your doorstep with your 12” pizza and seven CDs. How things have changed. When supermarket oven bake pizzas are taking out ads in newspapers (as I saw last week) saying how they undercut takeaway pizza by around 75% – to maximize the economic downturn to their benefit – the restaurants have to seriously up their game with additional offers.

“This is a much needed move for Pizza Hut, to win over new audiences and align themselves with a credible music offering. However, I think their messaging could be confusing to the consumer – they are pushing pizzas and online sales through this campaign but at the same time announcing that they are going to relaunch as Pasta Hut.”
Katy Louis, Co-Founder, Margaret

www.quikorder.pizzahut.com