Ring of fear

The ‘Saved by Zero’ jingle from a recent Toyota commercial (from the original song by 80s new wave act The Fixx) has been remixed into a horror video. Bizarrely the original ad, which was lambasted by viewers due to its repetitive nature, has taken on a whole life of its own, making it a far bigger campaign than Toyota could have imagined. As displayed on American Idol so often, a bad performance often garners more attention than a good one.

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