Seven relation army

Wimpy’s suburban heart of glass

With some of my South African relatives finally touching down in the UK post the volcanic ash cloud flight embargo, it was interesting to pick up on a musically led campaign emanating from the region this week.

A new Wimpy ad from South Africa offers an insight into a not-so-typical South African family unit in a bid to connect with close-knit SA suburban family life.  The commercial highlights the musical prowess of the ‘Skoltimaier Seven’ Read more

Plug into Asia

Music Matters 2010

Music Matters is conducted in the heart of the world’s most dynamic region and is Asia’s only annual conference dedicated to the business of music. The event was created with and for the Music industry, bringing together major players from the entertainment eco-system to discuss, debate, do business and watch some of the hottest up and coming acts in Asia.

Music Matters 2010 will take place over a jam-packed three day programme Read more

Box Frenzy

Nike takes gaming to the streets

Nike’s experimental Alternate Reality Game (ARG) campaign is set to kick start this Friday across London. The footwear brand is promoting both its products and a positive fitness message via Nike Grid, a 24 hr urban running game that divides the capital into a game-board of 40 competing postcodes. The location-based game sees users registering online  and then running between telephone boxes, entering 4-digit codes as they go, in order to receive points. Read more

China: Music & Brands – Day 1

Day 1 of the British Council music mission to China kicks off with a presentation to invited guests from the cultural industries in Beijing. The FRUKT philosophy is quite visionary in some ways – multi-channel brand story-telling through entertainment… tripping of my tongue like it’s skipped off the pages of the latest ‘post advertising’ book, written by some trendy counter cultural marketing guy. However, these kind of marketing bullshit statements are simply too abstract for the developing markets. The sophistication in communications practice may not be there yet, but the will certainly is. Read more

China: Music & Brands

Forthcoming…

Everyone’s talking about BRIC (Brazil, Russia, India, China) and the bounty that awaits us in these foreign lands… the big tech brands are trying to figure out how they can create solutions to the challenges that geographical scale and remoteness create with innovative programmes including getting entire villages to share phones – while the FMCG guys are trying to find ways to get new markets to wear their Western denim. Read more

Underneath your clothes

Developing a real Bond with music fans

Bonds underwear in Australia is promoting the brand’s Original Hipster underwear – and its ‘hipster’ credentials – via an all girl rock group performing in their underwear. Simple, yet effective, this ad is part of the brand’s 10 year underwear celebration and marks yet another iconic commercial for the brand. The song featured in the ad – which Bonds are giving away as a free download via a dedicated micro site – is Read more

Cool as folk

Scared of beards

Fosters has launched a quirky new series of ads promoting its Carlton Draught beer. The ‘Any Excuse’ campaign sees a bizarre folk music trio (with creative facial hair) performing musical renditions to various male body parts in order to sing the beer’s praises. Each ad sees the heavily knitted warblers composing odes about the various different parts of a man’s anatomy Read more

The Stravinsky Code

What does your website sound like?

We stumbled on an interesting new site last week entitled Code Organ, which lets you ‘play’ websites. You simply drop in a URL and it generates music from the HTML code.

The results can them be shared socially (via Twitter/Facebook).

We decided to test run a few well known brand home-pages through Code Organ Read more

Gaga for brands

BRIT (Ad)wards 2010

The BRIT Awards, the UK’s answer to The Grammys, is over for another year. Liam Gallagher threw an award, Kasabian fell over, Lady Gaga sang a song no-one knew, and Cheryl Cole’s lips operated from another dimension. However, aside from the myriad of performances, acceptance speeches and dubious choices of presenter something else was notably absent. The ad breaks didn’t appear to feature a single commercial for an album release – despite an audience of millions of devoted music fans. Read more

Download bandit

Snacking on music

“Ever wished that your favourite track would come out of your favourite chips?” asks The Smith’s Snackfood Company – part of PepsiCo International – in Australia. The snack brand has teamed up with Sony Music Entertainment Australia on a new large-scale on-pack download giveaway. Those purchasing packets of Smith’s Chips, Doritos, Twisties, Cheetos and Burger Rings will be able to go to Bandit.fm – the Australian music destination that houses 1M MP3 tracks – to download a free song Read more

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