What does your website sound like?
February 23, 2010
The Stravinsky Code
We stumbled on an interesting new site last week entitled Code Organ, which lets you ‘play’ websites. You simply drop in a URL and it generates music from the HTML code.
The results can them be shared socially (via Twitter/Facebook).
We decided to test run a few well known brand home-pages through Code Organ Read more
Gaga for brands
February 17, 2010
BRIT (Ad)wards 2010
The BRIT Awards, the UK’s answer to The Grammys, is over for another year. Liam Gallagher threw an award, Kasabian fell over, Lady Gaga sang a song no-one knew, and Cheryl Cole’s lips operated from another dimension. However, aside from the myriad of performances, acceptance speeches and dubious choices of presenter something else was notably absent. The ad breaks didn’t appear to feature a single commercial for an album release – despite an audience of millions of devoted music fans. Read more
Download bandit
February 15, 2010
Snacking on music
“Ever wished that your favourite track would come out of your favourite chips?” asks The Smith’s Snackfood Company – part of PepsiCo International – in Australia. The snack brand has teamed up with Sony Music Entertainment Australia on a new large-scale on-pack download giveaway. Those purchasing packets of Smith’s Chips, Doritos, Twisties, Cheetos and Burger Rings will be able to go to Bandit.fm – the Australian music destination that houses 1M MP3 tracks – to download a free song Read more
Get the car started
February 12, 2010
Pink is V8’s new Grid Girl
Pink has been unveiled as the ambassador for V8 Supercars in Australia, a country where she has recently become something of a national music icon. The deal will see her partnered with the motor sports event for three years and likely to perform at one of the upcoming races. The singer filmed a commercial to accompany her endorsement – which features her song ‘Get The Party Started’ and various V8 stars Read more
Devoured by a Fox
February 11, 2010
Can social music transform Motorola
Motorola recently aired its first Super Bowl ad in four years for the Motorola ‘Devour’ handset with a high profile endorsement from actress Megan Fox. The clearly male-orientated ad depicted Megan Fox photographing herself in an outdoor bubble bath pondering what would happen if she shared the photo online. The result it seems would have caused power outages, make men fall off ladders and see boys lock themselves in their rooms. Read more
The Lady in Red
February 10, 2010
Franz in high places
French fashion house Dior have recruited UK indie band Franz Ferdinand to record the track ‘Eyes of Mars’ for the latest Dior Lady Rouge bag campaign. The song features vocals from French actress Marion Cotillard – winner of an oscar for her role as Edith Piaf in the film ‘La Vie En Rose’ – who portrays Lady Rouge, a character who moves from working woman to nightclub singer in New York Read more
Super Bowl 2010
February 8, 2010
Ad touchdown gets nostalgic
Rihanna referred to the Super Bowl as a “big, walking music video”, and the sporting and advertising highlight of the year didn’t disappoint on the music front in 2010. The Who’s performance during half time – a lucrative slot for any band – has been both praised and panned by critics – with one citing it as “an act of terrorism on US soil”. However, even if the viewing audience is equally split it will still mean the band have appealed to at least 50M possible music buyers. Read more
The heat of the moment
February 8, 2010
A first for music
Coca-Cola China has launched a new online campaign fronted by Taiwanese boy band Fahrenheit in order to celebrate Chinese New Year. The promotion – which features the track ‘The First Taste of Happiness’ – invites users to customize their own festive Coke bottles and participate in an online UGC element which will see their video efforts placed into a collective ad alongside the band. The digital side of the ad campaign depicts Coke drinkers passing their bottles along from one video clip to the next Read more
Man handled
February 5, 2010
Musical manipulation
Wrangler’s new digital promotion for its Blue Bell Spring/Summer 2010 range is kind of a drag. The jeans brand’s ‘manipulate a man’ digital campaign enables users to drag a male model around the screen and tear off parts of his clothing – making it the polar opposite of Burger King’s recent Showercam campaign.The ad also showcases the ambient music of Markus Hasselblom and the soundtrack featured on the site is available for free download. Read more
Gym Buddies
February 1, 2010
A sounding branding exercise
UK singer Alesha Dixon has inked a four-year profit-sharing deal with the LA Fitness gym chain. The partnership is part of a massive £30M marketing drive in 2010 by the gym’s owners The Kirk Sandall company. The revenue share deal – based on the company’s success over the four year period – will see the singer acting as the face of the company. In addition she will work alongside the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Read more
