Gap in the market
December 1, 2008
Jingles sell tops
Clothing retailer Gap has launched a major holiday promotion. The new campaign features a host of celebrities – including singer Ashanti – wearing its New Holiday Classics in print ads. Central to the online and broadcast side of the campaign is a selection of traditional carols exclusively remixed and performed by a wide range of actors, musicians and comedians which hit cinemas on 14th November. Read more
The Holly and The TV
December 1, 2008
Saturdays alright for fighting
British soap Hollyoaks – which won six awards at this year’s British Soap Awards – is to utilise its 3M strong audience as a marketing platform for both an upcoming girl band and the pop aspirations of its own cast.
Girl band The Saturdays are guest staring in an episode of Late Night Hollyoaks in November. The band appears competing against a band made up of characters in the show. Read more
The big chill
December 1, 2008
A breath of fresh share
Tic Tac is promoting the launch of its Sugar-Free Tic Tac CHILL Mints with a large scale music giveaway in conjunction with Sony BMG.
The first 50,000 visitors to a dedicated Tic Tac’ website can choose four free downloads from up to 20 different “chill” songs. Users can select from a variety of Sony BMG artists such as Aqualung, The Isley Brothers, Cyndi Lauper and Nina Simone. Read more
Everybody’s shirts
December 1, 2008
Making a packet from Polos
R.E.M. front man Michael Stipe has designed a limited edition polo shirt for French clothing label Lacoste.
Lacoste’s third Holiday Collector’s Series – which lets a non fashion designer loose to re-imagine their classic polo shirt – sees the R.E.M singer putting his own style into the brand. Stipe’s shirt features a two-tone photographic image of a crowd at a stadium concert Read more
Slice of the action
December 1, 2008
Deep bass pizza
Customers ordering any Tuscani Pasta, WingStreet Wings or any other Pizza Hut special online between the 5th November and 27th December are set to receive 75 free downloads in association with digital music retailer eMusic. Visitors can pick 25 free promotional songs from a special Pizza Hut playlist as well as any 50 songs from eMusic’s extensive 4M strong catalogue Read more
Crystal clear
December 1, 2008
Here is Toshiba’s rather brilliant time sculpture ad (and also an interesting making of) used to promote its LCD TVs. The ad – created by Grey London and director Mitch Stratton – uses over 200 of those overly complex Matrix style ‘bullet time’ cameras to capture the unique revolving imagery. The commercial is sound-tracked by the excellent Crystal Castles, and here, as ever, it’s the music that gives the whole £3M concept its edge.
Shopping out for a hero
December 1, 2008
Christina Aguilera pulls on her super hero boots and moves from Dirrty grime fighter to crime fighter in a new ad campaign for the Target retail exclusive of her ‘Keeps Gettin’ Better - A Decade of Hits’ collection. Super heroes and comics are all the rage at the moment, with Beyonce pitching in to be the new black Wonder Woman. Britney Spears however, – thanks to her recent reinvention – is still Aguilera’s kryptonite.
Let’s get ready to mumble
December 1, 2008
Ozzy Osbourne and his unintelligible mumblings help to promote Samsung’s new Propel phone, highlighting its text-messaging capabilities. “Make yourself heard” states the ad as Ozzy’s black varnished fingertips tap out instructions to everyone he meets on its full qwerty keyboard. However, I’ve seen Ozzy’s shaky hands and I’m not convinced it would actually read any different to be honest.
FRUKT Sessions #002
November 20, 2008
FRUKT Sessions #002: Brands on Tour
With over 60 million people attending live music events in the UK each year, and an estimated 450 festivals over the summer, it’s clear that fans are zipping up their boots and buying their tickets to get in the mosh pit. As consumer brands seek to build closer relationships with their audience through these live experiences they will face countless challenges along the way.
FRUKT Sessions #002: Brands on Tour will Read more
Girl on film
November 13, 2008
Avril’s snappy ending
Avril Lavigne appears in a major campaign as the new face of Canon Canada. The singer promotes Canon’s Rebel series of digital SLR cameras and ELPH line of compact point-and-shoot cameras. Lavigne is also due to promote the full range of products from Canon’s consumer imaging line in the coming months.
“Working with Canon Canada is truly exciting for me, as I’m a huge photography fan,” says Lavigne Read more
