Plug into Asia
April 22, 2010
Music Matters 2010
Music Matters is conducted in the heart of the world’s most dynamic region and is Asia’s only annual conference dedicated to the business of music. The event was created with and for the Music industry, bringing together major players from the entertainment eco-system to discuss, debate, do business and watch some of the hottest up and coming acts in Asia.
Music Matters 2010 will take place over a jam-packed three day programme Read more
China: Music & Brands – Day 1
April 13, 2010
Day 1 of the British Council music mission to China kicks off with a presentation to invited guests from the cultural industries in Beijing. The FRUKT philosophy is quite visionary in some ways – multi-channel brand story-telling through entertainment… tripping of my tongue like it’s skipped off the pages of the latest ‘post advertising’ book, written by some trendy counter cultural marketing guy. However, these kind of marketing bullshit statements are simply too abstract for the developing markets. The sophistication in communications practice may not be there yet, but the will certainly is. Read more
China: Music & Brands
April 9, 2010
Forthcoming…
Everyone’s talking about BRIC (Brazil, Russia, India, China) and the bounty that awaits us in these foreign lands… the big tech brands are trying to figure out how they can create solutions to the challenges that geographical scale and remoteness create with innovative programmes including getting entire villages to share phones – while the FMCG guys are trying to find ways to get new markets to wear their Western denim. Read more
State of independence
May 21, 2008
Nokia invests in emerging music in Asia
What?: Nokia launched IAC (Independent Artists Club) in October 2007, with the aim of engaging with music fans at a grassroots level. IAC provides a central platform for emerging artists across the Asia Pacific region Read more
Double agent
May 21, 2008
Pop princesses team up
What?: In a targeted country-specific marketing move, Kylie Minogue recently recorded a duet with Taiwanese Mandopop singer Jolin Tsai especially for the Asian edition of her upcoming album, X. Tsai featured on the track ‘In My Arms’. Read more
Beach bouyed by music
May 21, 2008
Surf’s up for Asian bands
What?: Quicksilver – a leading sports lifestyle company – is promoting some of Asia’s biggest music acts via major surf events such as the Quiksilver Open Keramas in Bali, Indonesia and Quiksilver Revolution 2.0 in Sunway Lagoon, Kuala Lumpur, Malaysia. Read more
You say godbye, Motorola says Hello
May 21, 2008
What?: Asian pop star Jay Chou made an appearance at the Hong Kong International Airport last year, enabling travelers to “Say Goodbye” to loved ones via their mobiles. Motorola showcased its new RAZR handset with messages broadcast on giant video screens, and users received personal messages and exclusive content. A viral suitcase well packed for international traction.
McDonald’s goes underground
May 21, 2008
What?: Successful Cantopop singer Joey Yung has again been named as spokesperson for the fast food restaurant chain McDonald’s. The new Shake Shake Fries commercials sees Yung paired up with South Korean actor and model Lee Jun Ki. In a previous ad, Yung is seen demolishing a section of the underground network as she shakes her McDonald’s meal for all she is worth.
