State of independence
May 21, 2008
Nokia invests in emerging music in Asia
What?: Nokia launched IAC (Independent Artists Club) in October 2007, with the aim of engaging with music fans at a grassroots level. IAC provides a central platform for emerging artists across the Asia Pacific region Read more
Double agent
May 21, 2008
Pop princesses team up
What?: In a targeted country-specific marketing move, Kylie Minogue recently recorded a duet with Taiwanese Mandopop singer Jolin Tsai especially for the Asian edition of her upcoming album, X. Tsai featured on the track ‘In My Arms’. Read more
Beach bouyed by music
May 21, 2008
Surf’s up for Asian bands
What?: Quicksilver – a leading sports lifestyle company – is promoting some of Asia’s biggest music acts via major surf events such as the Quiksilver Open Keramas in Bali, Indonesia and Quiksilver Revolution 2.0 in Sunway Lagoon, Kuala Lumpur, Malaysia. Read more
You say godbye, Motorola says Hello
May 21, 2008
What?: Asian pop star Jay Chou made an appearance at the Hong Kong International Airport last year, enabling travelers to “Say Goodbye” to loved ones via their mobiles. Motorola showcased its new RAZR handset with messages broadcast on giant video screens, and users received personal messages and exclusive content. A viral suitcase well packed for international traction.
McDonald’s goes underground
May 21, 2008
What?: Successful Cantopop singer Joey Yung has again been named as spokesperson for the fast food restaurant chain McDonald’s. The new Shake Shake Fries commercials sees Yung paired up with South Korean actor and model Lee Jun Ki. In a previous ad, Yung is seen demolishing a section of the underground network as she shakes her McDonald’s meal for all she is worth.
