Everybody’s shirts

Making a packet from Polos

R.E.M. front man Michael Stipe has designed a limited edition polo shirt for French clothing label Lacoste.

Lacoste’s third Holiday Collector’s Series – which lets a non fashion designer loose to re-imagine their classic polo shirt – sees the R.E.M singer putting his own style into the brand. Stipe’s shirt features a two-tone photographic image of a crowd at a stadium concert Read more

Girl on film

Avril’s snappy ending

Avril Lavigne appears in a major campaign as the new face of Canon Canada. The singer promotes Canon’s Rebel series of digital SLR cameras and ELPH line of compact point-and-shoot cameras. Lavigne is also due to promote the full range of products from Canon’s consumer imaging line in the coming months.

“Working with Canon Canada is truly exciting for me, as I’m a huge photography fan,” says Lavigne Read more

The back of beyond

Australian duo take control

Pop duo The Veronicas have launched a web series exclusively via their Yahoo! Music web channel. The weekly series charts the twin sisters’ journey to stardom in the US as they promote their album, Hook Me Up. Read more

American Spirit

I can Brand you under the table

Kid Rock is partnering up with Drinks Americas Holdings to launch his own beer. “Kid Rock is a reflection of great American rock ‘n’ roll music and the American spirit, and we think we can create a beer in that same image,” said a spokesman.

Sean ‘Diddy’ Combs is paying homage to Frank Sinatra in the new TV ad for Ciroc Premium Vodka.The commercials have been shot in black and white at one of Sinatra’s actual former California homes Read more

Branding 9 to 5

No country for old men

Brands hitch their wagon to country music:

DigitalRodeo.com, the new country music online social network, is teaming up with country star Taylor Swift to promote her forthcoming album. One lucky fan who purchases the $75 limited-edition version of new album, Fearless, will receive a ‘Pink Ticket’ inside. Read more

Music is my Prada

Fashion comes out of the Shadows

Previous Mercury Music Prize-winning band Antony & The Johsons have written a new exclusive song for fashion label Prada to tie in with the launch of its Fall/Winter ‘08 women’s wear collection. The song soundtracks a short promotional art film created (directed by James Lima), entitled Fallen Shadows Read more

Wanna be a frock star?

Iconic retailer takes music off the peg

Bloomingdale’s is partnering up with the Sony Music label on part of the longest running and most comprehensive music campaign in the company’s history – across 840 catalogue pages and 650 in-store events.

“Rock out to the season’s newest fashion. Rock ’n’ roll chic leather jackets, ladylike pencil skirts, fabulous accessories – it’s all here,” states Bloomingdale’s campaign. Read more

Pure skin musical

Get fresh at the weekend

Skin care brand Neutrogena and High School Musical star Vanessa Hudgens are teaming up on the Fresh Faces 2008 Concert Sweepstakes.

Five lucky grand-prize winners will receive a VIP trip for two to attend the Neutrogena Fresh Faces 2008 Concert, starring Vanessa Hudgens, in Los Angeles. Read more

Gums N’ Composers

Word of mouth marketing

What?: Confectionary company Wrigley’s is integrating its brand with music by inviting three contemporary artists to rework classic chewing gum jingles. R&B singers Ne-Yo and Chris Brown, along with country singer (and Dancing With The Stars regular) Julianne Hough, are all offering up remixes of signature commercial idents. Read more

Divided we spin

Pepsi’s August sugar rush

What?: Pepsi is to “pay tribute to the DJ and DJ culture for contributions to the American musical landscape” during the month of August. The Pepsi DJ Division, an association of the country’s best DJs (Quicksilva, Irie, DJ Pharris, etc.), will spearhead a month-long decks-frenzy to honour the “Unsung Heroes Of Music”. Read more

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