Get the car started

Pink is V8’s new Grid Girl

Pink has been unveiled as the ambassador for V8 Supercars in Australia, a country where she has recently become something of a national music icon. The deal will see her partnered with the motor sports event for three years and likely to perform at one of the upcoming races.  The singer filmed a commercial to accompany her endorsement – which features her song ‘Get The Party Started’ and various V8 stars Read more

The Lady in Red

Franz in high places

French fashion house Dior have recruited UK indie band Franz Ferdinand to record the track ‘Eyes of Mars’ for the latest Dior Lady Rouge bag campaign. The song features vocals from French actress Marion Cotillard – winner of an oscar for her role as Edith Piaf in the film ‘La Vie En Rose’ – who portrays Lady Rouge, a character who moves from working woman to nightclub singer in New York Read more

The heat of the moment

A first for music

Coca-Cola China has launched a new online campaign fronted by Taiwanese boy band Fahrenheit in order to celebrate Chinese New Year.  The promotion – which features the track ‘The First Taste of Happiness’ – invites users to customize their own festive Coke bottles and participate in an online UGC element which will see their video efforts placed into a collective ad alongside the band. The digital side of the ad campaign depicts Coke drinkers passing their bottles along from one video clip to the next Read more

Gym Buddies

A sounding branding exercise

UK singer Alesha Dixon has inked a four-year profit-sharing deal with the LA Fitness gym chain. The partnership is part of a massive £30M marketing drive in 2010 by the gym’s owners The Kirk Sandall company. The revenue share deal – based on the company’s success over the four year period – will see the singer acting as the face of the company. In addition she will work alongside the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Read more

Cutting Edge

Gillette fixes up, looks sharp

Will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects are all set to appear in a forthcoming Gillette campaign. The Gillette Uncut series will feature a series of digital documentary shorts – created by renowned music filmmaker/photographer Danny Clinch – showcasing the artists backstage and some of their pre-show rituals. Read more

Cherry spot stick

It’s an expensive cover up

Katy Perry has signed a $4M deal to be the face of Proactiv acne cream. She joins Avril Lavigne who has also signed a lucrative contract to become the newest spokesmodel for the Proactiv Solution brand worldwide.The two singers will appear in commercials aired in 58 countries. The brand is gearing up for a major marketing campaign as it looks to compete directly with Johnson’s Clean and Clear range in the youth sector. Read more

Lady Paparazzi

Developing a brand partnership

Lady Gaga is shaking it like a Polaroid picture in 2010. The quirky singer has inked a multi-year strategic partnership with PLR IP Holdings, LLC, owners of the Polaroid brand. Under the deal the singer will take up the role of creative director for a specialty line of Polaroid Imaging products. Read more

Push the branded button

Wear my watch

The final edit of the soon to be released new song (’Wear My Kiss’) from the restructured Sugababes line-up is currently circulating on the Net. The video depicts Heidi, Amelle and Jade in what appears to be either a dystopian futuristic factory setting or Simon Cowell’s garage, complete with a scaled down version of Paris’ La Défense and infinite Sugababes clones.  Having said that it’s fairly standardised Sugababes fair – see: Sugababes in a lift, by a caravan, on a big rug – but there Read more

Britney does it again

Candie’s Girl

Britney Spears has signed up to be the face of Kohl’s Candie’s clothing range for a second consecutive year. New ad campaigns are currently being shot, with the first among them to roll out in the Spring. “I had a great experience working with Candie’s last year and I am thrilled to be asked to sign on again for a second year,” said Spears.

Britney Spears became the face of Kohl’s Department Stores exclusive Candie’s female youth Read more

I’ll buy that for a dollar

Fast food takes to the road

McDonald’s kick started the New Year with a series of hip hop inspired commercials as part of a musical campaign in support of its Breakfast Dollar Menu. In its latest bid to woo the urban consumer the fast food chain has partnered with ‘Dollar Van Demos‘ to showcase talented musicians, rappers and comedians performing inside a dollar van (a shared taxi).The promotion enabled New York rappers to record specially composed promotional McDonald’s raps inside the vehicle – complete with an audience of real passengers. Read more

Next Page »