I just can’t kill enough

Your own personal blood loss

With all the focus currently on getting music in prime time US TV dramas or onto the soundtrack of the next Guitar Hero or Rock Band spin off, it’s easy to forget that there are far subtler ways of integrating your presence into consumers’ living rooms.

Quite possibly my favourite band integration of the end of the year goes to Dépêche Mode’s presence in Valve’s zombie onslaught video game ‘Left 4 Dead 2′. Read more

Magic Pixie dust

Mama do endorsements

Pixie Lott is busy racking up some major endorsement alignments as she proves to be a hot commodity among a number of varied brands.  One of Pixie Lott’s most recent endorsements  saw her become the face of Nokia’s new Illuvial Pink collection, designed exclusively for The Carphone Warehouse.  ”I spend loads of time on my mobile, so it’s important to me that it looks good. The phones in the range all look fab – they’re stylish and yet still girlie,” said the singer Read more

Sound Investment

Brands see the value of music

This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more

Pixie Powered

Time flies when you’re marketing watches

Rising UK singing sensation Pixie Lott became the new face of Casio’s Baby G range of watches earlier this year.  Casio felt the 18-year-old songstress was a natural fit as a brand ambassador for Baby G – their  “toughest and prettiest” range of watches available. “With her contagious exuberance and her hip performance, she’s a perfect match for the music and fashion lovers of the Baby-G target group,” said Harald Schröder, General Division Manager Marketing of Casio Europe GmbH. Read more

If the shoe fits

Valley of the dancing dolls

The Dolly Rockers – the outspoken Girl Band with a penchant for large headphones and short skirts billowing with netting – have entered into a new brand partnership with KangaROOS footwear in order to promote their latest single ‘Gold Digger’.

The ‘How do you rock your Roos?’ competition asks visitors to a dedicated Bebo page to record their own dance routine to the new Dolly Rockers single. Read more

Good Girls On Brand

Trojan horse in music video

US condom manufacturer Trojan has embarked on its first ever-prominent product placement in a music video. The new single ‘Good Girls Go Bad’ by Cobra Starship – which also features ‘Gossip Girl’ actress Leighton Meester (who plays Blair Waldorf) – features the brand prominently. The video depicts two young women purchasing a Trojan 2Go condom at the start of the song (which notably they purchase alongside a 4-pack of Tuborg). Read more

Chocolate Mountain

Alesha climbs Swiss peaks

Singer and Strictly Come Dancing winner Alesha Dixon is to do a triangle tango for Toblerone in a major new campaign for the chocolate brand. Her new single ‘Before the Sun Goes Down’ (Toblerone remix) is to be made available as an exclusive  free download via promotional packs of Toblerone. “Enjoying Toblerone while listening to great music is a favourite treat for many customers, and this promotion gives them the chance to get their hands on a top track before anyone else,” said Jane Furze, Toblerone Marketing Manager at Kraft Foods UK. Read more

Sprite up your life

The green, green music grassroots of home

Coca-Cola is embarking on an innovative new interactive YouTube webisode reality series to promote its Sprite soft drink brand. The ‘Green Eyed World: Reality Remixed’ series offers up a window into the life and times, and up and downs of a number of musicians on the road to stardom. The first artist to benefit from this new format is 23-year old singer Katie Vogel from London. Visitors will be able to follow her as she follows her dream plus vote, comment and shape her story along the way. Read more

Saturdays alright for endorsing

Girls are louder

The Saturdays – a girl band once described as a “Girls Aloud for the recession era” – are making some serious inroads on the endorsement circuit of late. It seems ever more clear that the group are Girls Aloud 2.0, waiting in the wings for the long-running and universally accepted girl band to expire properly (rather than splitting temporally to follow solo projects, as recently announced). Universal appears to have the Sats working 24-7 on promotional work, with the group Read more

Upfront marketing

Under wired for sound

“What’s that noise, here come the Vassarettes/c’mon boys the girls you can’t forget”.

In 1994 Eva Herzigová stared down from a billboard causing alleged multiple car pile ups with her cleavage, under the now iconic Wonderbra tag line “Hello Boys”. Now, 15 years later, The Vassarette underwear brand (part of Vanity Fair) is taking that same concept and giving it a musical spin. Read more

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