Box Frenzy
April 21, 2010
Nike takes gaming to the streets
Nike’s experimental Alternate Reality Game (ARG) campaign is set to kick start this Friday across London. The footwear brand is promoting both its products and a positive fitness message via Nike Grid, a 24 hr urban running game that divides the capital into a game-board of 40 competing postcodes. The location-based game sees users registering online and then running between telephone boxes, entering 4-digit codes as they go, in order to receive points. Read more
Born to run
August 6, 2009
The gig race is on
Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies – all aimed at a younger 18-24-year-old audience than its mainline brand – Born is setting a ‘Gig Race’ challenge. Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. Read more
Get your Little Boots on
August 3, 2009
Nokia is once again turning a part of London into a roller disco, as it rolls out Nokia Skate Almighty for a second year. The event offers up a free hour of skating accompanied by DJ’s and live performances from Little Boots and Calvin Harris. Nokia is to offer an exclusive remix of the Little Boots track Remedy (A1 Bassline remix) via the Nokia Music Store and Comes With Music for four weeks. The skate park will be open from 6-9th August at Potters Field, next to Tower Bridge
FRUKT Sessions #002
November 20, 2008
FRUKT Sessions #002: Brands on Tour
With over 60 million people attending live music events in the UK each year, and an estimated 450 festivals over the summer, it’s clear that fans are zipping up their boots and buying their tickets to get in the mosh pit. As consumer brands seek to build closer relationships with their audience through these live experiences they will face countless challenges along the way.
FRUKT Sessions #002: Brands on Tour will Read more
Fan tested festivals
October 8, 2008
The UK Festival Awards
The UK Festival Awards have become the most recognised and talked about event in the UK Music Festival calendar for both fans and industry alike.
The UK Festival Awards ceremony will take place on the evening of 30th October at the Indigo2, London and will feature some very special live performances as well as a seated meal at the Gaucho Grill. Read more
Grime of the century
October 2, 2008
Adidas cleans up central London
Adidas is staging the “hottest grime event ever” to celebrate both the launch of its adiZones project and the release of Kano’s latest album. Tickets to the exclusive event at a ‘secret London location’ are available by registering for a sweepstake via a MySpace site. Read more
The Diesel XXX party
October 1, 2008
Win tickets to Diesel’s XXX party in London
The Diesel clothing brand is to stage a massive XXX party across 17 cities, including Tokyo, Beijing, Dubai, London and New York. N.E.R.D, M.I.A and Hot Chip are set to play at a “Rock and Roll circus” event at the New York grand finale of the party alongside fire-eaters and trapeze artists.
The London leg of Diesel’s global 30th birthday party will see 30 of London’s best loved artists getting up on stage to collaborate together Read more
BT Digital Music Awards
September 26, 2008
Just the ticket
The BT Digital Music Awards are almost upon us. The prestigious event celebrates the best uses of digital technology in the music world, covering everything from the latest digital music hardware to the best artist campaigns on digital platforms.
Fearne Cotton is to present this year’s Awards at The Roundhouse in Camden on 1st October. If you fancy networking with a veritable who’s who of the music industry Read more
Popkomm-IMEA 2008
September 17, 2008
Innovation in Music and Entertainment Award
The Popkomm-IMEA is the most important prize for innovation awarded by the German music industry. The six finalists have been chosen by three judges: Read more
Digital vs dinosuars
September 17, 2008
As digital crashes into the music economy like a meteorite, just what will emerge in the new world left in its wake? ContentNext presents EconMusic, a conference held at the Natural History Museum in London (23rd September), focusing on the key strategic issues surrounding the emerging economics of digital music, and investigating what the music business is likely to evolve into.
