Finger picking hero
October 2, 2008
KFC’s fast food rockers
To tie in with the forthcoming release of Activision’s Guitar Hero World Tour, fast food chain KFC is entering into a selection of promotional giveaways.
A limited-edition KFC Guitar Hero collector’s cup will feature a special promotion which will enable KFC customers to access secret cheat codes to unlock special features within the Guitar Hero World Tour game. Read more
Remix and conquer
October 2, 2008
Electronic Arts is promoting the release of its Command & Conquer: Red Alert 3 game with a musical viral remix. Red Alert Remix 3 features a remix of ‘Hell March’ (from the original game) by artist CB Shaw. It features a host of stars in the clip (who also appear as characters in-game), including Kelly Hu, Jenny McCarthy, Gemma Atkinson, and George Takei. All your ‘bass’ is belong to us.
Post box
September 17, 2008
Xbox is inviting you to create and promote your fantasy gig, in order to win the “party of a lifetime”, worth $50K, simply select your ideal line-up, create a promotional poster and submit it to the praise or derision of an online community. The winning entrant will then move on to be in charge of promoting Xbox’s final gig of the year and selecting acts for real; a true instance of ‘live’ imitating art.
Gambling with music
August 11, 2008
What?: Mohegan Sun, the world’s second largest casino, has been utilising classic songs by Toto, Rick James, and The Knack in its recent ad campaigns. The ads opt for the ‘new musical’ agenda, leveraging the current interest in all things High School Musical- and Mamma Mia!-related. Read more
In the army now
July 24, 2008
Be a national Guitar Hero
What?: The US Army National Guard is rolling out its Rock Star Hero Challenge recruitment tour bus at various music festivals and other outdoor events in a bid to sign up new recruits.
The bus has been fitted with 52” touch-screen displays that allow potential recruits to participate in virtual missions and guitar-based videogames. Visitors will be encouraged to pose in front of eight different ‘green screen’ images of rock bands (that they can download via the web). Read more
Lost In Translation
July 11, 2008
Last night a DJ tried to save my life
What?: The White Island is an Alternate Reality Game (ARG), which is being billed as the ‘rave version of Lost’. The interactive game asks players to help solve the mystery behind a series of events that could “threaten the very soul of Ibiza”. Read more
On The Button
May 29, 2008
The continued rise of music in video games
What?: The axe continues to fall (in a good way) on in-game music:
Konami is to enter the guitar-based videogame ‘fray’ with Rock Revolution. Read more
Dude looks like a hero
March 5, 2008
Gaming walks this way
What?: Music-based gaming is getting personal, and you don’t want to miss a thing. With physical CD sales still struggling and video games sales rising – due to a wave of interest in new music-based games – it was only a matter of time before a band would go it alone on what is rapidly becoming the music format of choice. Read more
Peripheral vision
November 12, 2007
Gaming consoles the music industry
What?: With the global gaming market estimated at $30B, and CD sales nose-diving, music- based games are getting hands on. Read more
Have Avatar will travel
October 24, 2007
Retail gets a second life
What?: Soon you will be able to roam the virtual world just as easily as you do the Internet Read more
