FRUKT Sessions #002
November 20, 2008
FRUKT Sessions #002: Brands on Tour
With over 60 million people attending live music events in the UK each year, and an estimated 450 festivals over the summer, it’s clear that fans are zipping up their boots and buying their tickets to get in the mosh pit. As consumer brands seek to build closer relationships with their audience through these live experiences they will face countless challenges along the way.
FRUKT Sessions #002: Brands on Tour will Read more
I would walk 500 miles
November 13, 2008
Blisters on the run
Sony Ericsson, edc by Esprit, and Dell sponsored the 2008 MTV Europe Music Awards in Liverpool last Thursday. As part of its sponsorship Sony Ericsson started a search back in August for the biggest music fans on earth to walk from London to Liverpool to the awards show. Read more
Bench ear warmers
November 13, 2008
As part of Nokia’s Comes With Music marketing campaign, a number of ‘musical benches’ are being set up around the UK. The red and blue striped benches will house three built in Nokia Comes With Music handsets containing playlists based on a poll of regional tastes in music. There will also be live performances at each bench, the locations of which are secret – for now.
Tubeway Army
October 29, 2008
Video bills the radio star
Virgin America, Lionsgate Films, and Guitar Hero are the sponsors of YouTube’s first major venture outside of the restraints of its online video portal. YouTube Live (taking place on 22nd November) will bring to life many of the videos and talent that YouTube viewers have already made popular on the site. Read more
Traffic Jam
October 2, 2008
Automobile industry steps up a gear with music
The automobile industry is bumper to bumper with music campaigns:
• MGMT, Cut Copy, Sneaky Sound System, and DJ Diplo all played sets as part of Mini’s Rooftop NYC urban initiative. The 10-day event brought together art, music, culture, fashion, and design on a rooftop in New York. Read more
Hot rocks
September 3, 2008
A pilot of a new heat mapping system (used at the recent Lowlands festival in Holland) shows a hands-on use of the ‘Hot Or Not’ concept. The pilot system enabled mobile users – via a handy app – to see which of the 12 venues was hosting the hottest show at any particular moment. Essentially, its Gig Sat Nav takes the effort and the legwork of festival attendance, thereby curbing literal carbon footprints. All they need now is the app to show the least-crowded beer tents.
Rock gets dirty
August 28, 2008
Music fans hit the road
This summer, getting your hands on gig tickets will mean getting your hands dirty.
Up until September, some 5,000 young people aged 16-to-25 are being asked to give just four hours of their time to one of 50 local community projects. In exchange for volunteering, they will receive a ticket to a one-off concert at the Royal Albert Hall in London on 29th September. Read more
Support rocking
August 28, 2008
Access to excess
Mötley Crüe and Guitar Center are teaming up to find new rock talent in the US. The new campaign, Guitar Center On-Stage, will see the notorious rock group offer up “the ultimate, career-altering opportunity” to an up-and-coming band. Read more
Hair Guitar
August 11, 2008
What?: AARP, the world’s largest advocacy organisation for the 50+ community, is launching the Air Guitar For My Guitar campaign which ties in with AARP’s sponsorship of Foreigner’s Feels Like The First Time tour. The air guitar and lip-synch competition will see entrants attempting to win Mick Jones’s autographed custom Gibson guitar Read more
Divided we spin
August 7, 2008
Pepsi’s August sugar rush
What?: Pepsi is to “pay tribute to the DJ and DJ culture for contributions to the American musical landscape” during the month of August. The Pepsi DJ Division, an association of the country’s best DJs (Quicksilva, Irie, DJ Pharris, etc.), will spearhead a month-long decks-frenzy to honour the “Unsung Heroes Of Music”. Read more
