Silver surfer
October 2, 2008
Coca-Cola is launching a new mobile portal in the UK to support Diet Coke – entitled the Silver Room. The new venture will offer up celebrity gossip, fashion, games, and music (plus talk about green issues), and will be promoted by the singer Gabriella Cilmi. It’s a smart pitch towards the younger, technologically-aware female audience – acknowledging their desires beyond the Diet Coke Man – which also drives them towards Coca-Cola’s reward scheme, Coke Zone.
I want your decks
September 17, 2008
Let Samsung DJ your Fantasy
Samsung is inviting you to step up and live the life of a DJ in a new interactive online campaign. The promotion centres around Samsung’s new Q1 Ultra, a hybrid between a handheld device and a laptop, which has mixing capabilities. Read more
Hot rocks
September 3, 2008
A pilot of a new heat mapping system (used at the recent Lowlands festival in Holland) shows a hands-on use of the ‘Hot Or Not’ concept. The pilot system enabled mobile users – via a handy app – to see which of the 12 venues was hosting the hottest show at any particular moment. Essentially, its Gig Sat Nav takes the effort and the legwork of festival attendance, thereby curbing literal carbon footprints. All they need now is the app to show the least-crowded beer tents.
Monster mosh
September 3, 2008
The new Nokia Music Almighty site enables visitors to transform themselves into musical Frankenstein-style characters. You can create an Electro Blipper, Table Turnin’ Hopper, Animal Rocker, Pink Popper, and Philarmaniac in your own image and even upload your own singing efforts. It’s powered by the rather clever people at Oddcast and brings those beautifully-rendered headphone graphics created for Nokia Music Almighty to life.
Rock gets dirty
August 28, 2008
Music fans hit the road
This summer, getting your hands on gig tickets will mean getting your hands dirty.
Up until September, some 5,000 young people aged 16-to-25 are being asked to give just four hours of their time to one of 50 local community projects. In exchange for volunteering, they will receive a ticket to a one-off concert at the Royal Albert Hall in London on 29th September. Read more
Pedal to the metal
July 24, 2008
Karaoke in the back seat
What?: JVC Mobile Entertainment is partnering with Spin magazine (and video upload site Streetfire.net) on its Carstereoke competition. “You’ve got four wheels, a drivers licence and a voice that’s just screaming to be discovered,” says the accompanying website. Entrants are asked to submit video clips of themselves singing ‘in-car’ in order to win various prizes Read more
An Almighty success
July 24, 2008
As we skated around in circles in London at Nokia’s recent Skate Almighty event, the people of Manchester get to polish off their boots this weekend. The free roller disco event perfectly melds fashion, music, and sport – putting the consumer right at the heart of the action. Plus, it has one of the most effective campaign takeaway messages around – it is simply great fun.
http://skatealmighty.nokia.co.uk
Having a Rollerball
July 11, 2008
Nokia gets its skates on
What?: “He was a sk8er boi / She said ‘See you later boy,’” sang Avril Lavigne at the start of the decade. That ‘later’ is now as Nokia wheels out its own Starlight Express.
Nokia is to stage a number of roller- skating events in London, Manchester, and Birmingham on 11th-13th July in a specially-created rink, which will feature music from Hot Chip, Zero 7, Simian Mobile Disco, and Bodyrox. Read more
Write for your right to party
July 11, 2008
Blagging by blogging
What?: Brands are sending fans to festivals, notebooks in hand:
A new Vodafone MySpace music community offers up the chance to become part of an MTV show. Users must upload a photo and video review of their favourite recent gig experience to the Vodafone Music Reporter community to win. Read more
Insider Trading
June 26, 2008
Let me tell you a secret
What?: Bebo, the AOL-owned social network, is to launch an ambitious and multifaceted new online drama ‘hot on the heels’ of its successful soaps KateModern and Sofia’s Diary. Read more
