Devoured by a Fox
February 11, 2010
Can social music transform Motorola
Motorola recently aired its first Super Bowl ad in four years for the Motorola ‘Devour’ handset with a high profile endorsement from actress Megan Fox. The clearly male-orientated ad depicted Megan Fox photographing herself in an outdoor bubble bath pondering what would happen if she shared the photo online. The result it seems would have caused power outages, make men fall off ladders and see boys lock themselves in their rooms. Read more
Magic Pixie dust
December 4, 2009
Mama do endorsements
Pixie Lott is busy racking up some major endorsement alignments as she proves to be a hot commodity among a number of varied brands. One of Pixie Lott’s most recent endorsements saw her become the face of Nokia’s new Illuvial Pink collection, designed exclusively for The Carphone Warehouse. ”I spend loads of time on my mobile, so it’s important to me that it looks good. The phones in the range all look fab – they’re stylish and yet still girlie,” said the singer Read more
Sound Investment
November 18, 2009
Brands see the value of music
This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more
Mobile break up songs
November 18, 2009
Sing your way out of a contract
A new online campaign from Sprint Mobile takes a direct musical hit at a number of its competitors. Visitors to the ‘mobilegoodbye’ website can create, watch and share a series of break up songs from a selection of hit tracks penned to their old carrier. Each track features a cover version with new lyrics performed by a karaoke duo. Read more
Get your Little Boots on
August 3, 2009
Nokia is once again turning a part of London into a roller disco, as it rolls out Nokia Skate Almighty for a second year. The event offers up a free hour of skating accompanied by DJ’s and live performances from Little Boots and Calvin Harris. Nokia is to offer an exclusive remix of the Little Boots track Remedy (A1 Bassline remix) via the Nokia Music Store and Comes With Music for four weeks. The skate park will be open from 6-9th August at Potters Field, next to Tower Bridge
Good Girls On Brand
July 1, 2009
Trojan horse in music video
US condom manufacturer Trojan has embarked on its first ever-prominent product placement in a music video. The new single ‘Good Girls Go Bad’ by Cobra Starship – which also features ‘Gossip Girl’ actress Leighton Meester (who plays Blair Waldorf) – features the brand prominently. The video depicts two young women purchasing a Trojan 2Go condom at the start of the song (which notably they purchase alongside a 4-pack of Tuborg). Read more
In the Beat of the night
May 31, 2009
Samsung looks to new music TV generation
Bebo and Samsung are teaming up on a new online TV initiative in order to promote Samsungs new Beat DJ Handset. As with previous tried and tested Bebo webisode models – Kate Modern, Sofia’s Diary, and The Secret World of Sam King - the Beat series will follow a fully interactive pathway. Viewers will be given the chance to interact through blogs, upload track reviews, share music news and also be offered the chance to appear in the show itself. Read more
Saturdays alright for endorsing
April 28, 2009
Girls are louder
The Saturdays – a girl band once described as a “Girls Aloud for the recession era” – are making some serious inroads on the endorsement circuit of late. It seems ever more clear that the group are Girls Aloud 2.0, waiting in the wings for the long-running and universally accepted girl band to expire properly (rather than splitting temporally to follow solo projects, as recently announced). Universal appears to have the Sats working 24-7 on promotional work, with the group Read more
Santa on Tap
December 10, 2008
Weezer have released a seasonal mobile game, which will feature six new songs. ‘Christmas With Weezer’ is built on the Tap Tap Revenge game for iPhone and iPod touch (which has over 3M users). It highlights how albums have moved from CDs, to digital downloads, to games as music consumers increasingly want to get hands on with new songs. It’s almost as much fun as destroying a Christmas sweater.
Let’s get ready to mumble
December 1, 2008
Ozzy Osbourne and his unintelligible mumblings help to promote Samsung’s new Propel phone, highlighting its text-messaging capabilities. “Make yourself heard” states the ad as Ozzy’s black varnished fingertips tap out instructions to everyone he meets on its full qwerty keyboard. However, I’ve seen Ozzy’s shaky hands and I’m not convinced it would actually read any different to be honest.
