Plug into Asia
April 22, 2010
Music Matters 2010
Music Matters is conducted in the heart of the world’s most dynamic region and is Asia’s only annual conference dedicated to the business of music. The event was created with and for the Music industry, bringing together major players from the entertainment eco-system to discuss, debate, do business and watch some of the hottest up and coming acts in Asia.
Music Matters 2010 will take place over a jam-packed three day programme Read more
Box Frenzy
April 21, 2010
Nike takes gaming to the streets
Nike’s experimental Alternate Reality Game (ARG) campaign is set to kick start this Friday across London. The footwear brand is promoting both its products and a positive fitness message via Nike Grid, a 24 hr urban running game that divides the capital into a game-board of 40 competing postcodes. The location-based game sees users registering online and then running between telephone boxes, entering 4-digit codes as they go, in order to receive points. Read more
China: Music & Brands
April 9, 2010
Forthcoming…
Everyone’s talking about BRIC (Brazil, Russia, India, China) and the bounty that awaits us in these foreign lands… the big tech brands are trying to figure out how they can create solutions to the challenges that geographical scale and remoteness create with innovative programmes including getting entire villages to share phones – while the FMCG guys are trying to find ways to get new markets to wear their Western denim. Read more
Underneath your clothes
March 18, 2010
Developing a real Bond with music fans
Bonds underwear in Australia is promoting the brand’s Original Hipster underwear – and its ‘hipster’ credentials – via an all girl rock group performing in their underwear. Simple, yet effective, this ad is part of the brand’s 10 year underwear celebration and marks yet another iconic commercial for the brand. The song featured in the ad – which Bonds are giving away as a free download via a dedicated micro site – is Read more
Cool as folk
March 18, 2010
Scared of beards
Fosters has launched a quirky new series of ads promoting its Carlton Draught beer. The ‘Any Excuse’ campaign sees a bizarre folk music trio (with creative facial hair) performing musical renditions to various male body parts in order to sing the beer’s praises. Each ad sees the heavily knitted warblers composing odes about the various different parts of a man’s anatomy Read more
The Stravinsky Code
February 23, 2010
What does your website sound like?
We stumbled on an interesting new site last week entitled Code Organ, which lets you ‘play’ websites. You simply drop in a URL and it generates music from the HTML code.
The results can them be shared socially (via Twitter/Facebook).
We decided to test run a few well known brand home-pages through Code Organ Read more
Gaga for brands
February 17, 2010
BRIT (Ad)wards 2010
The BRIT Awards, the UK’s answer to The Grammys, is over for another year. Liam Gallagher threw an award, Kasabian fell over, Lady Gaga sang a song no-one knew, and Cheryl Cole’s lips operated from another dimension. However, aside from the myriad of performances, acceptance speeches and dubious choices of presenter something else was notably absent. The ad breaks didn’t appear to feature a single commercial for an album release – despite an audience of millions of devoted music fans. Read more
Download bandit
February 15, 2010
Snacking on music
“Ever wished that your favourite track would come out of your favourite chips?” asks The Smith’s Snackfood Company – part of PepsiCo International – in Australia. The snack brand has teamed up with Sony Music Entertainment Australia on a new large-scale on-pack download giveaway. Those purchasing packets of Smith’s Chips, Doritos, Twisties, Cheetos and Burger Rings will be able to go to Bandit.fm – the Australian music destination that houses 1M MP3 tracks – to download a free song Read more
Get the car started
February 12, 2010
Pink is V8’s new Grid Girl
Pink has been unveiled as the ambassador for V8 Supercars in Australia, a country where she has recently become something of a national music icon. The deal will see her partnered with the motor sports event for three years and likely to perform at one of the upcoming races. The singer filmed a commercial to accompany her endorsement – which features her song ‘Get The Party Started’ and various V8 stars Read more
Devoured by a Fox
February 11, 2010
Can social music transform Motorola
Motorola recently aired its first Super Bowl ad in four years for the Motorola ‘Devour’ handset with a high profile endorsement from actress Megan Fox. The clearly male-orientated ad depicted Megan Fox photographing herself in an outdoor bubble bath pondering what would happen if she shared the photo online. The result it seems would have caused power outages, make men fall off ladders and see boys lock themselves in their rooms. Read more
