Gap in the market

Jingles sell tops

Clothing retailer Gap has launched a major holiday promotion. The new campaign features a host of celebrities – including singer Ashanti – wearing its New Holiday Classics in print ads. Central to the online and broadcast side of the campaign is a selection of traditional carols exclusively remixed and performed by a wide range of actors, musicians and comedians which hit cinemas on 14th November. Read more

The Holly and The TV

Saturdays alright for fighting

British soap Hollyoaks – which won six awards at this year’s British Soap Awards – is to utilise its 3M strong audience as a marketing platform for both an upcoming girl band and the pop aspirations of its own cast.

Girl band The Saturdays are guest staring in an episode of Late Night Hollyoaks in November. The band appears competing against a band made up of characters in the show. Read more

The big chill

A breath of fresh share

Tic Tac is promoting the launch of its Sugar-Free Tic Tac CHILL Mints with a large scale music giveaway in conjunction with Sony BMG.

The first 50,000 visitors to a dedicated Tic Tac’ website can choose four free downloads from up to 20 different “chill” songs. Users can select from a variety of Sony BMG artists such as Aqualung, The Isley Brothers, Cyndi Lauper and Nina Simone. Read more

Everybody’s shirts

Making a packet from Polos

R.E.M. front man Michael Stipe has designed a limited edition polo shirt for French clothing label Lacoste.

Lacoste’s third Holiday Collector’s Series – which lets a non fashion designer loose to re-imagine their classic polo shirt – sees the R.E.M singer putting his own style into the brand. Stipe’s shirt features a two-tone photographic image of a crowd at a stadium concert Read more

Slice of the action

Deep bass pizza

Customers ordering any Tuscani Pasta, WingStreet Wings or any other Pizza Hut special online between the 5th November and 27th December are set to receive 75 free downloads in association with digital music retailer eMusic. Visitors can pick 25 free promotional songs from a special Pizza Hut playlist as well as any 50 songs from eMusic’s extensive 4M strong catalogue Read more

Crystal clear

Here is Toshiba’s rather brilliant time sculpture ad (and also an interesting making of) used to promote its LCD TVs. The ad – created by Grey London and director Mitch Stratton – uses over 200 of those overly complex Matrix style ‘bullet time’ cameras to capture the unique revolving imagery. The commercial is sound-tracked by the excellent Crystal Castles, and here, as ever, it’s the music that gives the whole £3M concept its edge.

www.youtube.com

www.youtube.com

Girl on film

Avril’s snappy ending

Avril Lavigne appears in a major campaign as the new face of Canon Canada. The singer promotes Canon’s Rebel series of digital SLR cameras and ELPH line of compact point-and-shoot cameras. Lavigne is also due to promote the full range of products from Canon’s consumer imaging line in the coming months.

“Working with Canon Canada is truly exciting for me, as I’m a huge photography fan,” says Lavigne Read more

Let’s get physical

Strictly limited editions

• London band Subliminal Girls are releasing an extremely limited-edition version of their new single (‘Self-Obsession Is An Art Form’) for £1,200 each. Only 10 copies will be available and will come in a box with art prints, a book, a T-shirt, and signed negatives of the band. Read more

Skies on firewall

AC/DC Excel themselves

Sony BMG has launched the world’s first video in an Excel spreadsheet for AC/DC single ‘Rock ‘n’ Roll Train’; bringing the rock titans off the stage and directly into the office environment. “It’s come about because we recognised that a lot of people have fairly restrictive internet and security policies at work,” said Phil Clandillon – who worked on the project with Steve Milbourne at Sony BMG Read more

I would walk 500 miles

Blisters on the run

Sony Ericsson, edc by Esprit, and Dell sponsored the 2008 MTV Europe Music Awards in Liverpool last Thursday. As part of its sponsorship Sony Ericsson started a search back in August for the biggest music fans on earth to walk from London to Liverpool to the awards show. Read more

Next Page »