Daft Vader
February 1, 2010
The empire sneaks back
There is an interesting meld of genres in this recent adidas commercial, which promotes a new line of Star Wars branded footwear in the style of its ‘House Party’ campaign commercial from 2008. Read more
Sound Investment
November 18, 2009
Brands see the value of music
This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more
If the shoe fits
September 2, 2009
Valley of the dancing dolls
The Dolly Rockers – the outspoken Girl Band with a penchant for large headphones and short skirts billowing with netting – have entered into a new brand partnership with KangaROOS footwear in order to promote their latest single ‘Gold Digger’.
The ‘How do you rock your Roos?’ competition asks visitors to a dedicated Bebo page to record their own dance routine to the new Dolly Rockers single. Read more
Reward Ceremony
August 3, 2009
Mika offers brand loyalty
Island Records Group and Casablanca Records are teaming up on a unique reward based online venture in support of Mika’s upcoming album. Mika is launching a loyalty scheme via his website which will enable fans to earn points that can then be traded for rewards. Points are awarded for creating a profile, uploading content, adding comments and buying products. Points can be used to acquire free music, video downloads, screen-savers and even a private acoustic gig from the artist. Read more
Chocolate Mountain
June 28, 2009
Alesha climbs Swiss peaks
Singer and Strictly Come Dancing winner Alesha Dixon is to do a triangle tango for Toblerone in a major new campaign for the chocolate brand. Her new single ‘Before the Sun Goes Down’ (Toblerone remix) is to be made available as an exclusive free download via promotional packs of Toblerone. “Enjoying Toblerone while listening to great music is a favourite treat for many customers, and this promotion gives them the chance to get their hands on a top track before anyone else,” said Jane Furze, Toblerone Marketing Manager at Kraft Foods UK. Read more
In the Beat of the night
May 31, 2009
Samsung looks to new music TV generation
Bebo and Samsung are teaming up on a new online TV initiative in order to promote Samsungs new Beat DJ Handset. As with previous tried and tested Bebo webisode models – Kate Modern, Sofia’s Diary, and The Secret World of Sam King - the Beat series will follow a fully interactive pathway. Viewers will be given the chance to interact through blogs, upload track reviews, share music news and also be offered the chance to appear in the show itself. Read more
Sprite up your life
May 8, 2009
The green, green music grassroots of home
Coca-Cola is embarking on an innovative new interactive YouTube webisode reality series to promote its Sprite soft drink brand. The ‘Green Eyed World: Reality Remixed’ series offers up a window into the life and times, and up and downs of a number of musicians on the road to stardom. The first artist to benefit from this new format is 23-year old singer Katie Vogel from London. Visitors will be able to follow her as she follows her dream plus vote, comment and shape her story along the way. Read more
Fashion takes control
April 7, 2009
Topman offers bespoke access for music fans
UK high street youth clothing retailer Topman has embarked on a unique music initiative that sees it handing over control of its current music campaign to a selection of emerging artists. The CTRL platform – inspired by the recognition that fans want greater access to bands – enables one act per month to curate a bespoke live event featuring a selection of their favourite artists Read more
Tight fit
February 19, 2009
Band in a banner
Here at BBF we sift through a flood of ‘overly complicated’ or downright ‘conceived while inebriated’ music/brand marketing campaigns on a daily basis. However, we also occasionally stumble on some quite brilliant activity in the music space on our trails. This campaign, used to promote upcoming Universal act VV Brown, is simple but strikingly effective and definitely falls into the later category. Read more
Micha impossible
January 19, 2009
Busker makes a mint
Tic Tac has moved on from its “refreshing little lifts” tag line and has started making a bit of noise (literally) in the music space. A few months ago we highlighted a fairly major download giveaway with Sony BMG, and now the mint brand is taking a more quirky viral approach to its musical offerings. Tic Tac is sponsoring Micha Albacow, a 16-year-old boy from Uzbekistan, who does a mean line in mint based busking. Read more
