Box Frenzy

Nike takes gaming to the streets

Nike’s experimental Alternate Reality Game (ARG) campaign is set to kick start this Friday across London. The footwear brand is promoting both its products and a positive fitness message via Nike Grid, a 24 hr urban running game that divides the capital into a game-board of 40 competing postcodes. The location-based game sees users registering online  and then running between telephone boxes, entering 4-digit codes as they go, in order to receive points. Read more

Sound Investment

Brands see the value of music

This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more

Get your Little Boots on

Nokia is once again turning a part of London into a roller disco, as it rolls out Nokia Skate Almighty for a second year. The event offers up a free hour of skating accompanied by DJ’s and live performances from Little Boots and Calvin Harris. Nokia is to offer an exclusive remix of the Little Boots track Remedy (A1 Bassline remix) via the Nokia Music Store and Comes With Music for four weeks. The skate park will be open from 6-9th August at Potters Field, next to Tower Bridge

skatealmighty.nokia.co.uk

It’s a stick up

No flies on this poster campaign

Britney Spears, Leona Lewis and Christina Aguilera get a pasting in Berlin. An underground billboard has been ambushed with lovingly applied Photoshop stickers depicting how the images may have been altered. Undeniably clever – even if it is slightly lost on the average non-Photoshop-using passer by. Ironically though, it probably draws even more eyes to the artists in question than it would have done minus the stickers.

More photos available here