Underneath your clothes

Developing a real Bond with music fans

Bonds underwear in Australia is promoting the brand’s Original Hipster underwear – and its ‘hipster’ credentials – via an all girl rock group performing in their underwear. Simple, yet effective, this ad is part of the brand’s 10 year underwear celebration and marks yet another iconic commercial for the brand. The song featured in the ad – which Bonds are giving away as a free download via a dedicated micro site – is Read more

The Lady in Red

Franz in high places

French fashion house Dior have recruited UK indie band Franz Ferdinand to record the track ‘Eyes of Mars’ for the latest Dior Lady Rouge bag campaign. The song features vocals from French actress Marion Cotillard – winner of an oscar for her role as Edith Piaf in the film ‘La Vie En Rose’ – who portrays Lady Rouge, a character who moves from working woman to nightclub singer in New York Read more

Watering cam

Shower streaming music

Prior to Christmas Burger King launched a digital campaign featuring a bikini-clad woman singing in the shower. The extremely male-orientated ‘Shower cam’ campaign invited users to vote for which song should be performed – and which type of bikini should be worn – the following day at 9:30am. In addition visitors to the website could also win a date with Burger King’s so called “sizzling shower babe” at the London Leicester Square Burger King restaurant. Read more

Push the branded button

Wear my watch

The final edit of the soon to be released new song (’Wear My Kiss’) from the restructured Sugababes line-up is currently circulating on the Net. The video depicts Heidi, Amelle and Jade in what appears to be either a dystopian futuristic factory setting or Simon Cowell’s garage, complete with a scaled down version of Paris’ La Défense and infinite Sugababes clones.  Having said that it’s fairly standardised Sugababes fair – see: Sugababes in a lift, by a caravan, on a big rug – but there Read more

Britney does it again

Candie’s Girl

Britney Spears has signed up to be the face of Kohl’s Candie’s clothing range for a second consecutive year. New ad campaigns are currently being shot, with the first among them to roll out in the Spring. “I had a great experience working with Candie’s last year and I am thrilled to be asked to sign on again for a second year,” said Spears.

Britney Spears became the face of Kohl’s Department Stores exclusive Candie’s female youth Read more

Sound Investment

Brands see the value of music

This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more

If the shoe fits

Valley of the dancing dolls

The Dolly Rockers – the outspoken Girl Band with a penchant for large headphones and short skirts billowing with netting – have entered into a new brand partnership with KangaROOS footwear in order to promote their latest single ‘Gold Digger’.

The ‘How do you rock your Roos?’ competition asks visitors to a dedicated Bebo page to record their own dance routine to the new Dolly Rockers single. Read more

Born to run

The gig race is on

Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies  – all aimed at a younger 18-24-year-old audience than its mainline brand – Born is setting a ‘Gig Race’ challenge.  Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. Read more

Saturdays alright for endorsing

Girls are louder

The Saturdays – a girl band once described as a “Girls Aloud for the recession era” – are making some serious inroads on the endorsement circuit of late. It seems ever more clear that the group are Girls Aloud 2.0, waiting in the wings for the long-running and universally accepted girl band to expire properly (rather than splitting temporally to follow solo projects, as recently announced). Universal appears to have the Sats working 24-7 on promotional work, with the group Read more

Fashion takes control

Topman offers bespoke access for music fans

UK high street youth clothing retailer Topman has embarked on a unique music initiative that sees it handing over control of its current music campaign to a selection of emerging artists. The CTRL platform – inspired by the recognition that fans want greater access to bands – enables one act per month to curate a bespoke live event featuring a selection of their favourite artists Read more

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