Gap in the market
December 1, 2008
Jingles sell tops
Clothing retailer Gap has launched a major holiday promotion. The new campaign features a host of celebrities – including singer Ashanti – wearing its New Holiday Classics in print ads. Central to the online and broadcast side of the campaign is a selection of traditional carols exclusively remixed and performed by a wide range of actors, musicians and comedians which hit cinemas on 14th November. Read more
Everybody’s shirts
December 1, 2008
Making a packet from Polos
R.E.M. front man Michael Stipe has designed a limited edition polo shirt for French clothing label Lacoste.
Lacoste’s third Holiday Collector’s Series – which lets a non fashion designer loose to re-imagine their classic polo shirt – sees the R.E.M singer putting his own style into the brand. Stipe’s shirt features a two-tone photographic image of a crowd at a stadium concert Read more
Slice of the action
December 1, 2008
Deep bass pizza
Customers ordering any Tuscani Pasta, WingStreet Wings or any other Pizza Hut special online between the 5th November and 27th December are set to receive 75 free downloads in association with digital music retailer eMusic. Visitors can pick 25 free promotional songs from a special Pizza Hut playlist as well as any 50 songs from eMusic’s extensive 4M strong catalogue Read more
Shopping out for a hero
December 1, 2008
Christina Aguilera pulls on her super hero boots and moves from Dirrty grime fighter to crime fighter in a new ad campaign for the Target retail exclusive of her ‘Keeps Gettin’ Better - A Decade of Hits’ collection. Super heroes and comics are all the rage at the moment, with Beyonce pitching in to be the new black Wonder Woman. Britney Spears however, – thanks to her recent reinvention – is still Aguilera’s kryptonite.
Let’s get physical
November 13, 2008
Strictly limited editions
• London band Subliminal Girls are releasing an extremely limited-edition version of their new single (‘Self-Obsession Is An Art Form’) for £1,200 each. Only 10 copies will be available and will come in a box with art prints, a book, a T-shirt, and signed negatives of the band. Read more
Ring my Taco Bell
October 29, 2008
Music gets saucy
Taco Bell has launched its third annual Battle Of The Bands contest. The three winners (selected from a poll of 100 bands) will have their band name and website printed on the restaurant’s sauce packets. They will also have a song recorded by a producer of their choosing and appear in future advertising for the fast food chain. Read more
Luxury album liner
October 29, 2008
Josh Groban on the high seas
Josh Groban is teaming up with Carnival Corporation’s Princess Cruises to screen his Awake Live DVD on ship. The singer’s image will be projected onto 17 of the company’s cruise ships while the DVD of his concert is given an onboard broadcast. The cruise line has previously shown concerts in the past from artists such as Beyoncé, Diana Krall, and Tina Turner. Read more
Blunt pencil
October 29, 2008
James Blunt is to take up a guest editor role on the global edition (excluding the UK) of free newspaper Metro. With a reach of 20M, across 20 countries and 150 cities, it’s a pretty swift advertorial move from the singer – without having to give away an album, Prince-style. A competition will also enable one of his fans to win a chance to join him as his Deputy Editor.
Stripped down
October 29, 2008
PETA’s latest anti-fur ad features the members of Danity Kane ¬– the girlband formed on Sean ‘Diddy’ Combs’ reality TV show (Making The Band) – stripped naked, under the famous “I’d Rather Go Naked Than Wear Fur” tagline. However, the band has now been literally stripped of two members (D Woods and Aubrey O’Kane – nicknamed Ebony & Ivory). Perhaps they’d rather ‘go’ than wear fur.
Learn to accept your reward
October 16, 2008
Nectar says Thank You
Nectar, the UK loyalty scheme, is partnering with RCA and Hip Digital Media to promote Dido’s new album via its redemption points Nectar Music Store offering. After five years away, multimillion-selling artist Dido is returning with a new album in November, entitled Safe Trip Home. The new Nectar Music Store is offering up a free download of a track from her forthcoming album Read more
