Bling my sell
July 11, 2008
All you need is love and MySpace
What?: Luxury jewelry brand Cartier is to promote its latest Love – By Cartier collection with a major music focus.
Cartier has set up both a microsite and a MySpace site to promote the new range with the help from 12 international artists. The multi-territory deal, brokered with MySpace France, spans eight separate languages. In the first few days, the profile logged 100,000 views. Read more
Insider Trading
June 26, 2008
Let me tell you a secret
What?: Bebo, the AOL-owned social network, is to launch an ambitious and multifaceted new online drama ‘hot on the heels’ of its successful soaps KateModern and Sofia’s Diary. Read more
Blonde ammunition
March 5, 2008
What?: Rock act Disturbed and Jessica Simpson will perform for US troops on the 10th March in conjunction with MySpace. “Through Operation MySpace, I get to serve my country by doing what I love to do in front of thousands of brave men in uniform. It’s every girl’s dream!” said Simpson whilst attempting to locate Kuwait and her musical career on an atlas.
Road to nowhere
December 18, 2007
Lenny Kravitz misses his stop
What?: Lenny Kravitz is to jump onto MySpace about three years too late. The ‘Get On The Bus With The Love Revolution’ campaign asks fans to submit videos via MySpace, highlighting why they should be part of the upcoming Get On The Bus tour. Read more
Have Avatar will travel
October 24, 2007
Retail gets a second life
What?: Soon you will be able to roam the virtual world just as easily as you do the Internet Read more
Kate Mosh
October 10, 2007
TV show gets band
What?: The Internet is soon to be swamped with online soaps. Social network Bebo puts music into the wash Read more
Mobile goes pop
June 20, 2007
Can Sprite bring all the boys to the yard?
What?: Coca-cola has launched a new mobile social network in order to promote their lemon-lime combo drink Sprite. The new service – entitled Sprite Yard – will be available as a free download application, which enables users to create profiles and exchange messages and photos via their mobile. Read more
Spot the difference
June 20, 2007
Living the life
What?: Interesting photo slideshow by the New York Times on the differences between first and second lives. Perception is everything:
View the slideshow here
