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Bling my sell

July 11, 2008

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All you need is love and MySpace

What?: Luxury jewelry brand Cartier is to promote its latest Love – By Cartier collection with a major music focus.

Cartier has set up both a microsite and a MySpace site to promote the new range with the help from 12 international artists. The multi-territory deal, brokered with MySpace France, spans eight separate languages. In the first few days, the profile logged 100,000 views. Read more

Insider Trading

June 26, 2008

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Let me tell you a secret

What?: Bebo, the AOL-owned social network, is to launch an ambitious and multifaceted new online drama ‘hot on the heels’ of its successful soaps KateModern and Sofia’s Diary. Read more

Blonde ammunition

March 5, 2008

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What?: Rock act Disturbed and Jessica Simpson will perform for US troops on the 10th March in conjunction with MySpace. “Through Operation MySpace, I get to serve my country by doing what I love to do in front of thousands of brave men in uniform. It’s every girl’s dream!” said Simpson whilst attempting to locate Kuwait and her musical career on an atlas.

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Road to nowhere

December 18, 2007

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Lenny Kravitz misses his stop

What?: Lenny Kravitz is to jump onto MySpace about three years too late. The ‘Get On The Bus With The Love Revolution’ campaign asks fans to submit videos via MySpace, highlighting why they should be part of the upcoming Get On The Bus tour. Read more

Have Avatar will travel

October 24, 2007

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Retail gets a second life

What?: Soon you will be able to roam the virtual world just as easily as you do the Internet Read more

Kate Mosh

October 10, 2007

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TV show gets band

What?: The Internet is soon to be swamped with online soaps. Social network Bebo puts music into the wash Read more

Mobile goes pop

June 20, 2007

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Can Sprite bring all the boys to the yard?

What?: Coca-cola has launched a new mobile social network in order to promote their lemon-lime combo drink Sprite. The new service – entitled Sprite Yard – will be available as a free download application, which enables users to create profiles and exchange messages and photos via their mobile. Read more

Spot the difference

June 20, 2007

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Living the life

What?: Interesting photo slideshow by the New York Times on the differences between first and second lives. Perception is everything:

View the slideshow here

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