Download bandit
February 15, 2010
Snacking on music
“Ever wished that your favourite track would come out of your favourite chips?” asks The Smith’s Snackfood Company – part of PepsiCo International – in Australia. The snack brand has teamed up with Sony Music Entertainment Australia on a new large-scale on-pack download giveaway. Those purchasing packets of Smith’s Chips, Doritos, Twisties, Cheetos and Burger Rings will be able to go to Bandit.fm – the Australian music destination that houses 1M MP3 tracks – to download a free song Read more
Devoured by a Fox
February 11, 2010
Can social music transform Motorola
Motorola recently aired its first Super Bowl ad in four years for the Motorola ‘Devour’ handset with a high profile endorsement from actress Megan Fox. The clearly male-orientated ad depicted Megan Fox photographing herself in an outdoor bubble bath pondering what would happen if she shared the photo online. The result it seems would have caused power outages, make men fall off ladders and see boys lock themselves in their rooms. Read more
Sound Investment
November 18, 2009
Brands see the value of music
This week saw the 50th edition of the Brands Bands Fans newsletter. Since its inception in May 2007 – and the subsequent launch of our blog, Twitter feed, events and panels, we have covered a vast and ever expanding selection of brand and music partnerships and marketing activity. We hope you’ve found it as invaluable as we have and that it has opened your eyes to the full spectrum of opportunity available within music. Read more
If the shoe fits
September 2, 2009
Valley of the dancing dolls
The Dolly Rockers – the outspoken Girl Band with a penchant for large headphones and short skirts billowing with netting – have entered into a new brand partnership with KangaROOS footwear in order to promote their latest single ‘Gold Digger’.
The ‘How do you rock your Roos?’ competition asks visitors to a dedicated Bebo page to record their own dance routine to the new Dolly Rockers single. Read more
Born to run
August 6, 2009
The gig race is on
Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies – all aimed at a younger 18-24-year-old audience than its mainline brand – Born is setting a ‘Gig Race’ challenge. Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. Read more
In the Beat of the night
May 31, 2009
Samsung looks to new music TV generation
Bebo and Samsung are teaming up on a new online TV initiative in order to promote Samsungs new Beat DJ Handset. As with previous tried and tested Bebo webisode models – Kate Modern, Sofia’s Diary, and The Secret World of Sam King - the Beat series will follow a fully interactive pathway. Viewers will be given the chance to interact through blogs, upload track reviews, share music news and also be offered the chance to appear in the show itself. Read more
Sprite up your life
May 8, 2009
The green, green music grassroots of home
Coca-Cola is embarking on an innovative new interactive YouTube webisode reality series to promote its Sprite soft drink brand. The ‘Green Eyed World: Reality Remixed’ series offers up a window into the life and times, and up and downs of a number of musicians on the road to stardom. The first artist to benefit from this new format is 23-year old singer Katie Vogel from London. Visitors will be able to follow her as she follows her dream plus vote, comment and shape her story along the way. Read more
Bling my sell
July 11, 2008
All you need is love and MySpace
What?: Luxury jewelry brand Cartier is to promote its latest Love – By Cartier collection with a major music focus.
Cartier has set up both a microsite and a MySpace site to promote the new range with the help from 12 international artists. The multi-territory deal, brokered with MySpace France, spans eight separate languages. In the first few days, the profile logged 100,000 views. Read more
Insider Trading
June 26, 2008
Let me tell you a secret
What?: Bebo, the AOL-owned social network, is to launch an ambitious and multifaceted new online drama ‘hot on the heels’ of its successful soaps KateModern and Sofia’s Diary. Read more
Blonde ammunition
March 5, 2008
What?: Rock act Disturbed and Jessica Simpson will perform for US troops on the 10th March in conjunction with MySpace. “Through Operation MySpace, I get to serve my country by doing what I love to do in front of thousands of brave men in uniform. It’s every girl’s dream!” said Simpson whilst attempting to locate Kuwait and her musical career on an atlas.
