I would walk 500 miles
November 13, 2008
Blisters on the run
Sony Ericsson, edc by Esprit, and Dell sponsored the 2008 MTV Europe Music Awards in Liverpool last Thursday. As part of its sponsorship Sony Ericsson started a search back in August for the biggest music fans on earth to walk from London to Liverpool to the awards show. Read more
Free range
October 2, 2008
In MySpace everyone can hear you stream
MySpace Music (which launched last week) sees the introduction of four major brand sponsors of free music – McDonald’s, Sony Pictures, State Farm, and Toyota. The new venture will enable unlimited ad-supported, full-length audio streaming, letting users create playlists for both personal and public consumption. Read more
Grime of the century
October 2, 2008
Adidas cleans up central London
Adidas is staging the “hottest grime event ever” to celebrate both the launch of its adiZones project and the release of Kano’s latest album. Tickets to the exclusive event at a ‘secret London location’ are available by registering for a sweepstake via a MySpace site. Read more
Move any mountain
September 3, 2008
The Cool KIds go green
Green Label Sound is a new label from citrus soft drink Mountain Dew (owned by PepsiCo) that will offer up a selection of new tracks from the hottest new artists. The singles-only download label has partnered with Chicago’s The Cool Kids and Brooklyn duo Matt And Kim Read more
Liquid rejuvenation
September 3, 2008
Jingle re-engineered for a new generation
Back in 2007, Castrol UK ran a ringtone competition to see if both employees and the public at large could remix the classic Gustav Mahler’s ad theme that had been the brand’s staple jingle. Mark Taylor, an A-Level Music & Music Technology teacher and part-time musician, was the overall winner with his version, entitled ‘It’s Liquid Engineering’. Read more
Appetite for adoption
August 28, 2008
Denny’s Restaurants in the US are running an Adopt-A-Band programme, whereby the chain sponsors bands to eat for free post-gig and host after parties. Kate Perry is the latest to find herself tucking into the RockStar Menu, a series of treats created by bands (such as Plain White T’s and the Eagles Of Death Metal) which include Taking Back Bacon Burger Fries and Plain White Shakes.
Sound Of The Summer
July 28, 2008
The Chairmen of the Board
What?: It’s the hottest day of the year here in the UK today (apparently), and we can certainly feel it. Staring out of the window from BBF Towers at the clear blue sky, our minds (and hearts) instinctively turn to the beach.
Next week, Europe’s largest Surf & Skate music festival – Rip Curl Boardmasters – touches down in the UK. Read more
Out of their box
June 26, 2008
Ford gets a full house
What?: Ford promoted its 2009 Ford Flex model by pitting 10 celebrity teams against each other in a cross-country charity event. The scavenger hunt-style challenge was held in LA on 21st June, and put a host of stars from TV, film, and music in the driving seat. Read more
Reality Bites
June 13, 2008
Idol brands make lite TV work
What?: You can hang up your karaoke microphone for another year, but what’s next for marketing’s primetime friend?
Ford, one of the show’s Read more
Here comes the summer
May 27, 2008
Festivals get a wake up call
What?: As the festival season draws near, brand involvement starts to heat up:
The Gaymer Cider Company is launching Gaymer’s Grassroots Gigs, which takes acts Read more
