Let’s get physical
November 13, 2008
Strictly limited editions
• London band Subliminal Girls are releasing an extremely limited-edition version of their new single (‘Self-Obsession Is An Art Form’) for £1,200 each. Only 10 copies will be available and will come in a box with art prints, a book, a T-shirt, and signed negatives of the band. Read more
Skies on firewall
November 13, 2008
AC/DC Excel themselves
Sony BMG has launched the world’s first video in an Excel spreadsheet for AC/DC single ‘Rock ‘n’ Roll Train’; bringing the rock titans off the stage and directly into the office environment. “It’s come about because we recognised that a lot of people have fairly restrictive internet and security policies at work,” said Phil Clandillon – who worked on the project with Steve Milbourne at Sony BMG Read more
Environmental face off
November 13, 2008
Watch Marius – a rotund fella in a hoodie – dance to ‘Rabbit Pushing Mover’ by Toy, in this online campaign for ICA (The Norwegian grocery chain) and its organic food range. Alternatively you can put your face on his body – which results in a strange video resembling an audition for ‘So You Think You Can Dance’ mixed with elements of Muse’s video for Super Massive Blackhole – and terrify your friends.
Chicken water wings
November 13, 2008
Attempt to crowd surf by punching those keyboard arrow keys in this online game, part of KFC’s Guitar Hero promotion alongside Dr Pepper. Play as a variety of male and female music genres (depicted by haircut: Punk, EMO, etc) and try and keep yourself above the crowd. You can, as with the ICA campaign, upload your own photo and create your own character. Game play is actually much harder than it sounds
BoyZune
October 16, 2008
A viral video to promote Microsoft’s Professional Developer Conference – and the forthcoming release of the Windows 7 operating system – parodies a failed boardroom brainstorming attempt to create a boyband marketing campaign. Using lyrics such as “Wrap your windows around me,” Windows 7 will apparently “take you closer to heaven”. Its creator is swiftly asked to leave the room. How about Seinfeld and Bill Gates in a boyband? That could work.
Remix and conquer
October 2, 2008
Electronic Arts is promoting the release of its Command & Conquer: Red Alert 3 game with a musical viral remix. Red Alert Remix 3 features a remix of ‘Hell March’ (from the original game) by artist CB Shaw. It features a host of stars in the clip (who also appear as characters in-game), including Kelly Hu, Jenny McCarthy, Gemma Atkinson, and George Takei. All your ‘bass’ is belong to us.
William, it was really nothing
September 17, 2008
Justin teaser fake
Justin Timberlake and Trace Ayala’s William Rast jeanswear brand is being promoted across print, outdoor and online under the banner of “My Name Is William Rast”.
Justine Timberlake is embarking on a cinematic online campaign to promotes the jeanswear brand in a similar style to that of iconic 1973 Terrence Malick film, Badlands. Read more
Live unbuttoned
September 3, 2008
Forever in blue jeans
“Everyone has something to reveal. They just need to be unbuttoned,” states Levi’s. Levi’s Live Unbuttoned campaign – its first integrated global campaign and the biggest marketing programme ever undertaken by the brand – aims to encapsulate the “unrestrained, free-spirited and self-expressive attitude” of its iconic jeans.
The campaign kick-started with a number of viral elements Read more
Spin rainbows
September 3, 2008
Introducing a neat little Facebook page from Skittles which lets you ‘mix the rainbow’ by placing sound effect candy circles into a carousel. The viral utilises the talents of The Human Orchestra (beatboxer Kelly Muhammed). It’s not particularly big or clever, just a quick bite-sized chunk of pure childlike enjoyment (much like a quick sugar rush). However, it’s certainly more palitable than the recent ad which depicted a man who grew Skittles from his feet.
Go West
July 24, 2008
Absolut Vodka, which is sponsoring Kanye West’s Glow In The Dark tour, invites you to get a taste of his lifestyle in this spoof infomercial. In an Absolut world its Be Kanye tablets promise to “unleash the superstar inside you”. Better watch out for low beams and tricky staircases in those ‘special’ glasses:
