The Break-Up
May 21, 2007
“The agency said you would love everything I did”
What?: An interesting video clip that highlights the tenuous relationship between advertisers and consumers.
She is a consumer. He is an advertiser.
All she wants is genuine affection. All she gets is loyalty reduction.
The Break-Up is being run by Microsoft Digital Solutions (created by Geert Desager and Stef Selfslagh of Belgian agency OpenHere) with more clips in the pipeline. The movie is being used as a draw in to their services, with the intention of placing the company “in the center of this dialogue between advertisers and consumers”.
Watch the video here
Millimeters Matter
May 21, 2007
What?: Samsung Mobile have developed an ingeniously creative viral marketing campaign called Millimeters Matter to support their range of Ultra Edition slim phones. The video – which features catapulting micro-cakes and insects under fire – is currently doing the rounds on Youtube:
Watch the video here
Mile High Clubbing
May 21, 2007
Please fasten your seat belts
What?: Ministry Of Sound is expanding its Hed Kandi brand in a move that directly targets its consumer base’s holiday habits. The dance label is teaming up with budget airline Monarch to offer flights five times a week to the club capital of Europe, Ibiza. Read more
Design of the times
May 21, 2007
Art, Fashion and Music collide
What?: A number of brands are rapidly notching up musicians to act as designers, desperate for their 15 minutes of associated fame Read more
Direct to brand bands
May 21, 2007
Pick up a band on eBay
What?: Ever fancied owning your own band, but can’t be bothered with the rigmarole of actually putting one together? eBay may be the answer. Read more
Thinking inside the box
May 21, 2007
New live venues pop up
What?: Usually reserved for trafficking people across continents, shipping containers are being put to a much better use as mobile pop-up nightclubs. Southern Comfort is currently engaged in the SoCo Experiment, which consists of stacking four shipping containers -side by side, or on top of each other Read more
Recording room with a view
May 21, 2007
Is the bubble about to burst on reality TV?
What?: Dr Pepper Band In A Bubble – a partnership involving MTV, Dr Pepper and Epic Records – will chart the creation of an album (by US band Cartel) from within a see-through bubble containing a 2,000-square-foot recording studio. Read more
