On the game
June 20, 2007
The music industry says ok computer
What?: As physical CD sales rapidly plummet artists are turning to a physical format that is booming. Music is muscling in desperate to get a slice of the console game action. Read more
Friends reignited
June 20, 2007
Microsoft pools its assets with new music venture
What?: Microsoft has launched its Ignition program, which will utilise three of its platforms – Xbox Live, Zune Marketplace, and MSN – to expose emerging new acts. Each artist will feature in a dedicated month long campaign targeting the combined might of Microsoft’s 30 million strong user base. Read more
Mobile goes pop
June 20, 2007
Can Sprite bring all the boys to the yard?
What?: Coca-cola has launched a new mobile social network in order to promote their lemon-lime combo drink Sprite. The new service – entitled Sprite Yard – will be available as a free download application, which enables users to create profiles and exchange messages and photos via their mobile. Read more
Branded at the drive in
June 20, 2007
Car crash marketing
What?: Cars and music have always come hand-in-hand in advertising, but as new deals are struck how beneficial and credible is automobile association? Read more
Idle Worship
June 20, 2007
Pringle backed writers
What?: Would anyone really want to spend a whole day with an American Idol finalist? Pringles think so, and is offering the crisp buying community a competition to do just that. Read more
Spot the difference
June 20, 2007
Living the life
What?: Interesting photo slideshow by the New York Times on the differences between first and second lives. Perception is everything:
View the slideshow here
The Tween Machine
June 15, 2007
Sony and Nickelodeon chase Disney fortunes
What?: Children’s TV entertainment brand Nickelodeon – a division of Viacom’s MTV Networks – and SONY BMG Commercial Music Group are combining forces to co-develop music projects. Read more
Poodle Rock
June 15, 2007
Sony plays with madness
What?: The new Sony HD ad, by Fallon London in conjunction with Blink, puts a Poodle through a high definition car wash. Read more
Music industry puts the boot in
June 14, 2007
The legend of the Joy Division shoe
What?: Shoe manufacturer, New Balance, is – if you believe current Internet reports – in the final clearance stages for its new line in Joy Division-inspired trainers. The footwear depicts the famous ripples on the sole from the band’s 1979 album Unknown Pleasures. Read more
Beauty and the Beast
June 13, 2007
LG and Billboard get blogged down
What?: Billboard magazine and Korean electronics firm LG are partnering up to enable teenage writers to compose concert blog reviews on billboard.com. Some 30 bloggers will take part in the Mobile Beat contest utilising LG enV camera phones. Read more
