Pulp Friction
July 18, 2007
Free music becomes paper-thin
Newspapers are failing over themselves to give you free music, your local record store, however, isn’t quite so keen Read more
Welcome to the air-guitar jungle
July 18, 2007
Battle of the brands
Two gaming giants are about to go head to head in a virtual rock stand off, may the best guitar solo win Read more
Know your enemy
July 18, 2007
Viral shoot ‘em up misses the mark
The Enemy, currently sitting at the peak of the UK album charts, are promoting their most recent single ‘Had Enough’ with an online sharp shooting viral game. Read more
All dressed up with nowhere to go
July 18, 2007
Music industry flogs a dead clotheshorse
The music industry still wants you to kit yourself out in branded clothing. Some of the recent campaigns unlikely to tear consumers away from the Primark rails are Read more
Talent urgency
July 18, 2007
User-generated competition
What?: The music industry get user-generated. The search is on for DJ’s, unsigned bands, new advertising campaigns and band managers Read more
From beer to eternity
July 4, 2007
The music industry continues to flex its six-pack
What?: Alcohol has always had a notorious link with music, and this is never more evident than in the festival season. Some of the current campaigns vying for an inebriated audience include Read more
Marketing love machine
July 4, 2007
Samsung gets girl powered
What?: Girls Aloud are to be the new (heavily- airbrushed) face of Samsung. The group will endorse Samsung products including mobile phones and MP3 players alongside making personal appearances at Samsung events. Read more
James Brand
July 4, 2007
Winehouse gets a liquor license to kill
What?: Bond composer David Arnold has apparently set his heart on volcanic haired songstress Amy Winehouse singing the title song for the next bond movie. Read more
No jacket required
July 4, 2007
Musicians sell the virtual shirts off their backs
What?: Fashion may have won over the high street with music’s backing recently, but can it draw users to the virtual market place? Read more
They’d like to teach the world to sing
July 4, 2007
Is Karaoke the road to US success?
What?: UK indie band Art Brut are utilising the much-maligned art of karaoke in order to promote their new album, It’s A Bit Complicated, in the US. Read more
