It’s a man’s world
August 30, 2007
But it would be nothing without endorsement
What?: The men of hip-hop are embracing marketing like never before, with product placement and endorsement the driver of choice. These so called hip-hopreneurs know the money is in the message and not in the music Read more
As seen on TV
August 30, 2007
Stop me and buy one
What?: Ads in-between programes are so passé, why wait for the ad breaks, burn a virtual hole in your credit card online with Shopisodes Read more
It’s a wash out
August 30, 2007
Wrangler does your festival laundry
What?: Mothers of teenagers the world over rejoice at the possibility of an extended washing machine lifespan, but black bin liner sales are set to tumble. As now there is no need to take your dirty laundry home post festival. Read more
Crunch marketing
August 30, 2007
Cheesy mash-up has it in the bag
What?: Missy Elliot is teaming up with Doritos on a multi platform campaign. The partnership will include TV spots, an online mash- up experience and the creation of an exclusive track. Read more
Call off the search
August 30, 2007
Talent searches are so over
What?: Talent searches are reaching saturation point, just when will the public and ultimately brands finally tire of this formulaic format? Read more
It’s a cover up
August 15, 2007
Packaging gets a make-over
What?: Just how important is cover art to the music industry now that downloads are image-free? Some say that the end is nigh Read more
Secondhand branding
August 15, 2007
Aligning with the music industry’s cast-offs
What?: Music branding on the cheap; why have the latest star when you can get half the quality at half the price? Read more
One time at band camp
August 15, 2007
American Idol brands its youth army
What?: Forget Camp America and say hello to camp American Idol. Yes, TV producers Freemantle continue to brand the world like a giant herd of cattle, this time with the introduction of youth-orientated summer camps for budding performers and wannabes. Read more
Do it yourself
August 15, 2007
The music industry gets hands-on
What?: Ever fancied learning to play a famous track? Now you get help from the song’s creators direct: Read more
Music gets given the run-around
August 15, 2007
Branding on the go
What?: The race to corner the sports and music marketplace steps up a gear, with a major footwear giant already off the blocks first and more set to run Read more
