Rock ‘n’ Roll tourism
September 26, 2007
Music goes sight seeing
What?: A number of tourism and music partnerships have sprung up. Is music taking a year off to go traveling? Read more
Hide and seek
September 26, 2007
Embedded and invisible branding
What?: Music videos and outdoor advertising are going covert Read more
Do we hair care?
September 26, 2007
Cut and run campaigns are a wash out
What?: Music’s straight up look needs sharpening Read more
Downloads go overboard
September 26, 2007
Surf’s up on iTunes
What?: Quicksilver has teamed up with iTunes on a promotional campaign to mark the release of Young Guns 3 (no, not the 1980s Emilio Estevez Western). Young Guns, the third in a series of surfing films, will be promoted via the distribution of 60,000 Quicksilver iTunes cards. Read more
Must be looking for an Angel
September 26, 2007
Classic FM seeks heavenly voice
What?: Classic FM and Universal Classics & Jazz are partnering on a new UK search to find a fifth member to record a track and perform with classical girl-group All Angels. Read more
Sex sells
September 12, 2007
But can they keep it up?
What?: Sex is a proven winner in both advertising and music, but can the tricky subject of sexual issues prove just as lucrative? Read more
Clothing goes off the rails
September 12, 2007
Music and fashion revisited
What?: The music and fashion endorsement bandwagon rattles on, but some are taking a different approach Read more
Diamonds – a girl’s best endorsement
September 12, 2007
Dion cuts the mustard
What?: Celine Dion, in a bid to harness China’s urban female consumer, is to create a range of diamond engagement rings and exclusive women’s accessories. The new range, under the corporate name HV Love, will be created in conjunction with Chinese journalist and multi-media host, Yang Lan. Read more
Paper-backed popstar
September 12, 2007
Gwen Stefani is picture perfect
What?: When not being surrounded by dancing nuns or being forced to cover up by Malaysian authorities, our Gwen is busy giving herself paper cuts. Read more
The Cards They Are A-Changin’
September 12, 2007
Subterranean Homesick Cues
What?: We all know that Bob Dylan’s iconic video for ‘Subterranean Homesick Blues’ is one of brilliance. But who’d have thought it would get a second wind 42 years after it was shot? Read more
