Virgin Nation
October 24, 2007
Branding the material girl
What?: After immense speculation, Madonna has signed her musical life away to Live Nation in a 10-year deal allegedly worth $120M.
The decision means severing ties with Warner bros, her comfortable home of 25 years, to embrace a 360- degree distribution model with the live promoter. Read more
Damaged packaging
October 24, 2007
Pushing the formulaic format
What?: The rush is on to find a new format to replace the CD, but is repackaging really the answer? Read more
Have Avatar will travel
October 24, 2007
Retail gets a second life
What?: Soon you will be able to roam the virtual world just as easily as you do the Internet Read more
Let me tell you a secret
October 24, 2007
The Spice Girls are pants
What?: The Spice Girls get their knickers in a twist with an exclusive partnership with the US’s leading underwear brand Read more
Purple Reign
October 24, 2007
Girls get colourful with mobile
What?: Mobile endorsement is stepping up its game:
* Girls Aloud’s partnership with Samsung will see them donning Purple at every available opportunity. Samsung’s F210 Purplephone launch at Phones 4 U saw the girls clad head to toe in the colour to emphasis “The power of purple”. Read more
AD Guru to speak at MIDEM
October 24, 2007
Exploding vending machines optional
What?: Kevin Roberts, CEO of creative ideas company Saatchi & Saatchi –responsible for a team of 7000 people across 83 countries – will deliver a keynote speech at MIDEM, the international music industry trade show, in January. Roberts has worked with Mary Quant, been a CEO of Pepsi and once took a machine-gun to a coke vending machine.
www.midem.com
www.saatchikevin.com
Especially for Asia
October 24, 2007
Kylie goes Mandopop
What?: In a targeted country-specific marketing move, Kylie Minogue has recorded a duet with Taiwanese Mandopop singer Jolin Tsai especially for the Asian edition of her upcoming album. Tsai, also signed to EMI, is currently the biggest star in the Mandarin music market and has been a major Pepsi brand ambassador, staring in the ‘Lord of the Drinks’ commercial in 2005.
www.hollywoodreporter.com
www.youtube.com
Safe European home
October 24, 2007
TV base puts up a fight
What?: MTV Base is concerned about your safety. So much so that they are actively marketing against the live scene in a bid to keep you on your sofa and out of harms way. “Watch your favourite artists somewhere decent – at home” states the campaign, which appears to centre around the premise that you might get beaten to a pulp if you venture out to a gig.
Wheels of fortune
October 10, 2007
The auto industry sees the value of music
What?: The automobile industry is making its move on music and it feels long overdue Read more
Kate Mosh
October 10, 2007
TV show gets band
What?: The Internet is soon to be swamped with online soaps. Social network Bebo puts music into the wash Read more
