Mobile Music Now!
November 23, 2007
Ticket Offers
After an extremely successful launch event in London in July Mobile Music Now! returns for its second outing on Wednesday 5th December 2007. Read more
The tween screen
November 23, 2007
Hope they buy before they get old
What?: As mums stampede across America for Hannah Montana tickets, broadcasters are turning to new musical partnerships to engage the tween audience. Read more
Decks appeal
November 23, 2007
Volkswagen’s time machine
What?: Volkswagen is celebrating the 60th anniversary of the car brand in the Netherlands by flagging up the product’s heritage on a new interactive website. The Dutch site operates like a basic music quiz, asking you to name the decade a song is from by matching it to a VW vehicle of the same period. Read more
Wendy house music
November 23, 2007
Making a meal of downloads
What?: Wendy’s, the equal-opportunities-for- redheads burger chain, is to give away 100M tracks in a massive promotion with digital music service Rhapsody. Purchasers of a medium or large combo meal will receive a unique code that they can redeem against any of Rhapsody’s catalogue of 4.5M tracks. Read more
Zune with a view
November 23, 2007
Microsoft takes you for a ride
What?: The second wave of Zune players have hit retail and Microsoft is backing the release with a campaign entitled “You Make It You”. The personilsation aspect of the product is emphasised by a new selection of customised engraved Zune players and an art-based selection of viral and online advertising. Read more
Into the groove
November 23, 2007
The car is instrumental for music
What?: The car is getting musical, and it’s not just the sound of a grating gearbox or a Dukes of Hazard-style horn: Read more
Cashback for your Christmas turkey
November 23, 2007
Song Swapshop
What?: Surfjan Stevens has launched a Christmas song exchange. Now you can win the chance to own an unheard Sufjan penned song (and all the associated rights) in return for your dodgy pastiche of all things sickly sweet at Christmas time. That’s if Cliff Richard doesn’t appear to you in a stable-bound vision and buy it from you first.
Spread some charity
November 23, 2007
Jam For Bread
What?: Be the filling in a charity sandwich at ‘Jam For Bread’, an event celebrating the signing of the Universal Declaration of Human Rights almost 60 years ago. Nitin Sawhney, Get Cape Wear Cape Fly, Maxi Jazz and others will perform on 10th December at Shepherds Bush Empire to raise awareness about the prevalence of human rights abuses.
Ring my Mel
November 21, 2007
Spice Girl breaks record
What?: Mel B went to Toronto recently to break the world record for the most mobile phones ringing simultaneously, part of the Spice girl’s endorsement of Virgin Mobile. One Virgin representative said to the crowd of bewildered onlookers, “Remember, this record will be the pride of the city, the pride of the country”. I’m DNA testing this campaign and I hope it’s not one of mine.
Don’t stand so close to me
November 21, 2007
T-shirt Advertising
What?: Augme is creating clothing containing 2D barcodes that can be scanned via a mobile phone to link to web content. Already big in Asia, these box-shaped codes offer up new potential for band T-shirts as advertising space and music sales. I’m not staring at your chest, I’m just trying to download the latest track from the Klaxons, honest!
