Weslife begins at 50
November 21, 2007
Boybranding the elderly
What?: Westlife have unwittingly become granddads as opposed to a boyband as they join the pension book queue at their local Post Office. The band have agreed to star in a TV campaign promoting The Post office’s new broadband service. Maybe no one told them the product is aimed at the silver surfer between 50-65-years-old.
Peripheral vision
November 12, 2007
Gaming consoles the music industry
What?: With the global gaming market estimated at $30B, and CD sales nose-diving, music- based games are getting hands on. Read more
Walk on the mild side
November 12, 2007
Has Sony hit the right note?
What?: Sony has launched what it claims to be the first ‘monophonic’ ad – designed to promote the new range of Walkman players. The new ‘Music Pieces’ advert has been created by Fallon (the people behind the ball-bouncing, bunny-hoping Bravia adverts). Read more
Soft sell
November 12, 2007
Branded shopping entertainment
What?: Honeyshed is one of a number of new shopping and entertainment destinations that’s cropped up recently. The site, created by Publicis Groupe, Droga5 and Digitas, hosts infomercial-style videos that are geared towards the 18- to-30-year-old demographic. Currently in Beta, after a trial run in the summer, the site houses 30 videos highlighting various brands from Gwen Stefani shoes to mascara with links to purchasing options. Read more
Bringing sexy cash back
November 12, 2007
EMI invests in Natwest
What?: Natwest is now letting 11-18-year-olds manage their bank accounts with their favourite artist in tow.
EMI UK & Ireland has signed a deal with NatWest to allow a variety of its artists’ artwork to be used on chip and PIN cards for teens. Read more
