Bands on the run
December 21, 2007
Shoehorning music into footwear campaigns
What?: Music is getting the runaround in the footwear market. It’s all about teenage kicks. Read more
Christmas brand hamper
December 21, 2007
Give it away, give it away now
What?: We’ve made a list, we’re checking it twice, we’re gonna find out which campaigns are naughty or nice.
As BBF retires to roast its chestnuts on an open fire (and sell desperate parents Wii consoles at a 500% markup) we thought
we’d leave you a parting gift. Read more
In the drink
December 21, 2007
Propping up the branded bar this Christmas
What?: Alcohol and music campaigns could really do with sobering up. Read more
Falling to pieces
December 21, 2007
Help Britney pull it together
What?: MTV has launched the Britney Spears Wants A Piece Of You contest. As if she wasn’t mashed up enough already, the fallen princess of pop now wants you to take her apart in this new video remix competition. Read more
Mercury rising
December 21, 2007
Create your own virtual record label
What?: Virtual world Habbo is letting its residents create a virtual record label in conjunction with Mercury Music Group. It will give them tips on setting up and running a label as well as how to sign and promote artists. A shortlist in the Trax Factor competition will go to a Habbo user vote Read more
Brand essence
December 18, 2007
The sweet smell of excess
What?: Retail store shelves are buckling under the weight of musician-endorsed perfumes, as the beauty of music and cosmetic connections shows its polished face. Read more
From zero to hero
December 18, 2007
Handsets face the music
What?: The mobile manufacturers are looking for talent; as we try our damned hardest not to look the other way. Read more
Road to nowhere
December 18, 2007
Lenny Kravitz misses his stop
What?: Lenny Kravitz is to jump onto MySpace about three years too late. The ‘Get On The Bus With The Love Revolution’ campaign asks fans to submit videos via MySpace, highlighting why they should be part of the upcoming Get On The Bus tour. Read more
Burger idol
December 18, 2007
Return of the Big Mac
What?: Just how much talent is going to waste at your local McDonalds amid the chip fat and cheap plastic toys? Well McDonald’s aims to find out as it embarks on ‘Voice of McDonalds II’ in conjunction with Sony ATV. Read more
Artist Brand Affinity
December 18, 2007
Match making made easy
What?: There are lots of artists looking for lucrative opportunities though brand involvement, but just how do you ensure a brand alignment is going to reap the rewards you desire? Do you just close your eyes and stick a pin in the brand map? Is it all about the ‘cold hard sell’? Well, no. There is a better way. Read more
