Sweet like chocolate
March 19, 2008
Music takes a chunk of the action
What?: With Easter just around the corner – and New Year diets already a thing of memory – chocolate once again is piling up in stores across the globe. Music is taking a big sugary bite:
Joss Stone has become the first celebrity to take the role of the Cadbury’s Flake Girl after a string of models in previous ads. Read more
Words are very unnecessary
March 19, 2008
Sony Ericsson just can’t get enough
What?: Saatchi & Saatchi Stockholm has created a new musical commercial for Sony Ericsson which will air in up to 30 different countries. The new ad features a number of individuals – ranging from a jogger, a girl on a swing and a transvestite – singing 1990 Depeche Mode classic ‘Enjoy The Silence’ in order to promote the W890i Walkman handset. Read more
Rock rivalry
March 19, 2008
If you can’t make it, fake it
What?: Nivea deodorant has created a fictional five-piece girlband as part of its sponsorship of new ITV drama Rock Rivals – a fictional talent show that’s a mix of Footballers’ Wives and the X Factor. A series of ads showing the girlband rehearsing dance routines, filming videos and backstage will air around the show. Read more
Standing room only
March 19, 2008
Corsa puts on its Sunday best
What?: Vauxhall Corsa is teaming up with BBC Radio 1’s Rob Da Bank for a series of intimate indoor festival events, entitled Bandstand. The events – which promise to be “quintessentially British” – take place on 3rd May in London and 10th May in Liverpool and will feature Mark Ronson, Annie Mac, Late Of The Pier and The Cuban Brothers amongst others. Read more
As cold as ice
March 19, 2008
Going Arctic without the monkeys
What?: British Sea Power are to donate the proceeds from the sale of a special range of merchandise (a T-shirt and sew-on patch) to help finance a charitable arctic expedition. The group has lent its name to geologist Gareth Ellis’ team, which is entering the 350-mile Polar Challenge race to the magnetic North Pole. Read more
Hands-on festivals
March 19, 2008
What?: Fancy going to a European festival for free? You need a man. A new initiative is offering sperm donors – who are at an all-time low in Ireland – free passes to any European festival in exchange for donations. No need to spend time slumped in front of a PC attempting to secure tickets… Actually, I guess that depends on what you are looking at online.
Rage against the routine
March 19, 2008
What?: The Rage Sessions are informal evening gigs, aimed at the 30+ market as an alternative to being trampled on by neon-clad 14-year-olds in an over-packed dive. Under the tagline “discover music the way you like it”, this is a smart approach to gigging for grownups, featuring quality food and drink, and a raft of great bands. Question is: do they offer a babysitting service?
Easter Bunny smack down
March 19, 2008
What?: Snoop Dogg and John Legend are to appear at this year’s WWE WrestleMania. John Legend will kick start the event by singing ‘America The Beautiful’, while Snoop will act as ring announcer for the Playboy girl fight that is BunnyMania. Snoop is clearly in his element here, but John Legend seems a little badly positioned in this musical tag team.
Here run the girls
March 5, 2008
Music puts the female boot in
What?: Sportswear marketing gets girl powered as fashion, music and fitness get on track:
Reebok’s new Freestyle World Tour Collection is quoted as “celebrating fun, ambitious women from around the world”. The collection includes shoes and apparel from Tokyo, Paris, New Delhi, Madrid, London and NYC Read more
Dude looks like a hero
March 5, 2008
Gaming walks this way
What?: Music-based gaming is getting personal, and you don’t want to miss a thing. With physical CD sales still struggling and video games sales rising – due to a wave of interest in new music-based games – it was only a matter of time before a band would go it alone on what is rapidly becoming the music format of choice. Read more
