Lykke Li
May 30, 2008
Youth Novels
From Stockholm, this debut album by the worryingly-precocious 22-year-old is a minimalist treat. Unlike countrywoman Robyn, she shrugs off all pop leanings to create something that works more as a series of mood pieces than a radio-friendly run of singles. Read more
On The Button
May 29, 2008
The continued rise of music in video games
What?: The axe continues to fall (in a good way) on in-game music:
Konami is to enter the guitar-based videogame ‘fray’ with Rock Revolution. Read more
Here’s one we wore earlier
May 29, 2008
Off-the-peg music campaigns
What?: The musical jumper is yet to unravel:
EMI is partnering up with high-street fashion retailer Next Read more
Finger-pickin’ good
May 29, 2008
Music is the food of love
What?: A recent paparazzi shot of Rihanna and Chris Brown kissing and cuddling in a Miami KFC has launched a bizarre promotional campaign. Rihanna has been offered a free KFC meal by the company’s Chief Marketing Officer in an open letter. Read more
When two become one
May 29, 2008
Samsung doubles up its marketing
What?: Can you unite music and voice capabilities inthis conceptual campaign for the SamsungUltra Slim F300?
The online promotion requires you toconnect a set of female twins (Cantopop duo Twins) “through their emerald and purple eyes”. Read more
Who’s the daddy?
May 29, 2008
Father’s Day gets a hammering
What?: Do you have an embarrassing dancing dad? Well put him to work and you could net $5,000, as Hallmark embarks on the “Daddy Of All Dance-Offs” in promotional activity for Father’s Day.
The live platform will enable dads to shake their ‘thang’ to MC Hammer’s ‘U Can’t Touch This’ across a number of US cities. Read more
Room with a view
May 29, 2008
What?: Hotel F1, the new-generation French hotel chain, is taking to the road. In conjunction with Fun Radio, the Crazy Room Tour will navigate its way round France – starting at La Defense – showcasing mobile hotel rooms. DJs and plenty of Tecktonik dancing (currently de rigueur in the capital) will also be thrown in. Don’t steal the towels.
All the world’s a stage
May 29, 2008
What?: Lastminute.com promotes its half-price theatre tickets by hijacking Stanstead Airport in London with 14 undercover actors. From simple beginnings, a fully-fledged mini-musical (based around the plight of a vending machine) ensues. The idea is ’borrowed’ from Improv Anywhere who did it two years ago. Plus, you’d be forgiven for thinking it was advertising Walker’s crisps right up until the end.
Work, rest, play music
May 29, 2008
What?: Kit Kat has Girls Aloud, but Mars now has a whole radio show thanks to a tie-in with MySpace. MySpace Mars Planets Radio will be user-interactive, inviting bands and would-be presenters onboard. Plus it will offers up a month’s free chocolate in a competition. If Cheryl Cole and co. were promoting low-cal snacking, this campaign simply wants you to gorge yourself.
Here comes the summer
May 27, 2008
Festivals get a wake up call
What?: As the festival season draws near, brand involvement starts to heat up:
The Gaymer Cider Company is launching Gaymer’s Grassroots Gigs, which takes acts Read more
