FRUKT Sessions #002

FRUKT Sessions #002: Brands on Tour

With over 60 million people attending live music events in the UK each year, and an estimated 450 festivals over the summer, it’s clear that fans are zipping up their boots and buying their tickets to get in the mosh pit. As consumer brands seek to build closer relationships with their audience through these live experiences they will face countless challenges along the way.

FRUKT Sessions #002: Brands on Tour will Read more

Girl on film

Avril’s snappy ending

Avril Lavigne appears in a major campaign as the new face of Canon Canada. The singer promotes Canon’s Rebel series of digital SLR cameras and ELPH line of compact point-and-shoot cameras. Lavigne is also due to promote the full range of products from Canon’s consumer imaging line in the coming months.

“Working with Canon Canada is truly exciting for me, as I’m a huge photography fan,” says Lavigne Read more

Let’s get physical

Strictly limited editions

• London band Subliminal Girls are releasing an extremely limited-edition version of their new single (‘Self-Obsession Is An Art Form’) for £1,200 each. Only 10 copies will be available and will come in a box with art prints, a book, a T-shirt, and signed negatives of the band. Read more

Skies on firewall

AC/DC Excel themselves

Sony BMG has launched the world’s first video in an Excel spreadsheet for AC/DC single ‘Rock ‘n’ Roll Train’; bringing the rock titans off the stage and directly into the office environment. “It’s come about because we recognised that a lot of people have fairly restrictive internet and security policies at work,” said Phil Clandillon – who worked on the project with Steve Milbourne at Sony BMG Read more

I would walk 500 miles

Blisters on the run

Sony Ericsson, edc by Esprit, and Dell sponsored the 2008 MTV Europe Music Awards in Liverpool last Thursday. As part of its sponsorship Sony Ericsson started a search back in August for the biggest music fans on earth to walk from London to Liverpool to the awards show. Read more

Fierce competition

Can you guess who it is yet?

Music World Music/Columbia Records is releasing ‘I Am… Sasha Fierce’ – the new double album from Beyonce – depicting both the singer and her alter ego. “Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage,” said Beyonce. Read more

Environmental face off

Watch Marius – a rotund fella in a hoodie – dance to ‘Rabbit Pushing Mover’ by Toy, in this online campaign for ICA (The Norwegian grocery chain) and its organic food range. Alternatively you can put your face on his body – which results in a strange video resembling an audition for ‘So You Think You Can Dance’ mixed with elements of Muse’s video for Super Massive Blackhole – and terrify your friends.

www.theecodance.com

Chicken water wings

Attempt to crowd surf by punching those keyboard arrow keys in this online game, part of KFC’s Guitar Hero promotion alongside Dr Pepper. Play as a variety of male and female music genres (depicted by haircut: Punk, EMO, etc) and try and keep yourself above the crowd. You can, as with the ICA campaign, upload your own photo and create your own character. Game play is actually much harder than it sounds

www.surfthecrowds.com

Bench ear warmers

As part of Nokia’s Comes With Music marketing campaign, a number of ‘musical benches’ are being set up around the UK. The red and blue striped benches will house three built in Nokia Comes With Music handsets containing playlists based on a poll of regional tastes in music. There will also be live performances at each bench, the locations of which are secret – for now.

www.music.nokia.co.uk

Win Bloc Festival tickets

The BLOC festival offers up five stages of music and one interactive arts arena all from the comfort of a holiday resort on the UK’s west coast. No tents, no mud, no weather worries.

We have two full tickets to the festival (held on the 13th –15th March 2009) including an apartment for two with three nights full accommodation to give away. Read more

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